<![CDATA[Travelers seeking authentic interactions with nature and culture are increasingly interested in destinations managed by the local community. Amidst the rising number of communities offering similar traveling experiences, operators seek a way to promote their destination and its distinctiveness. One of the ways to accentuate the particularity and the status of a tourist spot is by doing an online promotion in English, and artificial intelligence seems to open a window for its possibilities. This research aims to reveal how residents perceive the use of AI, including ChatGPT, in promoting their community-based tourist destinations. Residents participating in the research were invited to express their feelings and reactions towards AI-generated texts promoting a community-managed destination in the area they reside. Their reactions revealed three states of emotion: insecurity, uncertainty, and inauthenticity. They also reported an inability to make an informed decision due to a lack of key knowledge and skills, rendering the use of AI unproductive.]]>
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