Abdimas Indonesian Journal
Vol. 4 No. 1 (2024)

Design And Implementation of Tempe Sanan Industrial Village Brand Guidelines Edu-Futurism as A Strategic Step Towards Go International Branding

Prasetyo, Abdul Rahman (Unknown)
Wulandari, Dwi (Unknown)
Fajarianto, Otto (Unknown)
Aruna, Alby (Unknown)
Surya, Eka Putri (Unknown)
Marcelliantika, Adinda (Unknown)
Wijaya, Ginanjar Atma (Unknown)

Article Info

Publish Date
28 Jun 2024

Abstract

The design and implementation of Edu-Futurism brand guidelines for Kampung Industri Tempe Sanan represent a strategic step to enhance the image and competitiveness of local tempe products in the international market. This project involves a deep analysis of the cultural values and unique features of Sanan tempe, which are then translated into comprehensive brand guidelines. These guidelines encompass visual elements, brand messaging, and consistent communication strategies. The implementation results show increased brand awareness and global consumer interest in Sanan tempe products. This initiative is expected to support international branding efforts and strengthen Kampung Industri Tempe Sanan's position in the global market.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Abdimas Indonesian Journal
Website

Abbrev

aij

Publisher

Civiliza Publishing

Subject

Religion Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

Description

Abdimas Indonesian Journal is a biannual journal that published in June and Desember by Civiliza Publishing. The journal is focus on the result of community services and activities by empowering the society through a participatory approach to reach the sustainable ...