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Design And Implementation of Tempe Sanan Industrial Village Brand Guidelines Edu-Futurism as A Strategic Step Towards Go International Branding Prasetyo, Abdul Rahman; Wulandari, Dwi; Fajarianto, Otto; Aruna, Alby; Surya, Eka Putri; Marcelliantika, Adinda; Wijaya, Ginanjar Atma
Abdimas Indonesian Journal Vol. 4 No. 1 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i1.373

Abstract

The design and implementation of Edu-Futurism brand guidelines for Kampung Industri Tempe Sanan represent a strategic step to enhance the image and competitiveness of local tempe products in the international market. This project involves a deep analysis of the cultural values and unique features of Sanan tempe, which are then translated into comprehensive brand guidelines. These guidelines encompass visual elements, brand messaging, and consistent communication strategies. The implementation results show increased brand awareness and global consumer interest in Sanan tempe products. This initiative is expected to support international branding efforts and strengthen Kampung Industri Tempe Sanan's position in the global market.
Implementation of Oriented-Project Planning in the Development of Cultural Assets in Residency Infrastructure Writing Cultural Stories of the Pacitan Smart Community Purnamasari, Ica; Listyaningrum, R. Anggia; Rahma, Rezka Arina; Surya, Eka Putri; Aruna, Alby; Marcelliantika, Adinda
Abdimas Indonesian Journal Vol. 4 No. 2 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i2.374

Abstract

This article discusses the implementation of Oriented-Project Planning (OPP) in the development of cultural assets through a writing residency infrastructure for cultural stories in the Pacitan Cerdas Community. This community service program aims to enhance the appreciation and understanding of local culture and develop writing skills for cultural stories. The methodology includes result-oriented project planning, writing training, and intensive mentoring. The results indicate that the application of OPP significantly improves participants' writing skills and produces written works that reflect the richness of local culture. Additionally, this program strengthens community networks and promotes Pacitan culture to a broader audience. In conclusion, the implementation of OPP in cultural asset development provides a positive contribution to the preservation and promotion of local culture through the writing residency infrastructure.
Development of Augmented Reality Interactive Comic Storybooks as Art History Learning Media for Early Age Children Aruna, Alby; Roziqin, Mohamad Firzon Ainur; Qolbi, Muhammad Syifa'ul; Iriaji, Iriaji; Surya, Eka Putri; Marcelliantika, Adinda; Wijaya, Ginanjar Atma
Abdimas Indonesian Journal Vol. 4 No. 1 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i1.375

Abstract

The development of an interactive comic book based on Augmented Reality (AR) as a learning medium for art history for early childhood aims to enhance children's interest and understanding of art history material. This program combines AR technology with educational content in comic form, allowing children to interact with visual and audio elements that support the art history narrative. The methods used include designing and developing comic content, implementing AR technology, and evaluating effectiveness through observation and user feedback. The results indicate a significant increase in children's learning interest and understanding of art history. The implementation of this learning medium is expected to support the cognitive and creative development of early childhood.
Implementation of Generative Asset Platform Governance for Optimizing Social Media Branding Assets in the Pacitan Smart Community Surya, Eka Putri; Roziqin, Mohamad Firzon Ainur; Ningrum, Linda Agustin; Iriaji, Iriaji; Marcelliantika, Adinda; Aruna, Alby; Wijaya, Ginanjar Atma
Abdimas Indonesian Journal Vol. 4 No. 2 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i2.376

Abstract

The implementation of generative asset platform management for optimizing social media branding assets in the Pacitan Cerdas Community aims to enhance the effectiveness of branding strategies and community engagement on social media. This program integrates generative asset technology with good governance to produce consistent, engaging, and relevant social media content. Methods include technical training for community members, development and implementation of the generative asset platform, and performance evaluation through social media metrics analysis. The results show a significant increase in interaction and user engagement. The implementation of this management system is expected to support the development of a strong digital identity and expand the community's reach on social media.
Increasing Community Awareness of the Calculation of Cost of Goods Sold for Banjarsari Tape Production Through the Development of a Dynamic Guidebook Ningrum, Linda Agustin; Roziqin, Mohamad Firzon Ainur; Surya, Eka Putri; Prasetyo, Abdul Rahman; Aruna, Alby; Marcelliantika, Adinda; Wijaya, Ginanjar Atma
Abdimas Indonesian Journal Vol. 4 No. 2 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i2.377

Abstract

Increasing community awareness of the calculation of the Cost of Goods Sold (COGS) for tape production in Banjarsari through the development of a dynamic guidebook aims to enhance local producers' understanding and skills in accurately calculating COGS. This program involves creating an interactive and easy-to-understand guidebook, which includes steps for calculating COGS and the influencing factors. Methods include the preparation of guidebook materials, technical training for producers, and evaluation of the guidebook's effectiveness through user feedback. Results show a significant improvement in producers' ability to calculate COGS and manage production costs. The implementation of this program is expected to support the development of a more efficient and competitive tape industry in Banjarsari Village.
Accelerating the Competitiveness of Banjarsari Village Tape Industry Products Through Training and Diversification of Tape Smoothies Products with Potential for Income Generating Salsabila, Annisa Ayu; Surya, Eka Putri; Aruna, Alby; Prasetyo, Abdul Rahman; Marcelliantika, Adinda
Abdimas Indonesian Journal Vol. 4 No. 2 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i2.378

Abstract

The acceleration of the competitive edge of the tape industry in Banjarsari Village through training and product diversification of income-generating Tape Smoothies aims to enhance local producers' skills and knowledge in creating innovative products. This program involves technical training in the production of Tape Smoothies, combining tape with smoothie ingredients to create a healthy and delicious beverage. Methods include workshops, live demonstrations, and production outcome evaluations. Results show a significant improvement in production skills and innovation capabilities of local producers. The implementation of this program is expected to support product diversification, increase competitiveness, and expand the market for tape products in Banjarsari Village.
Patterns of Integration of Higher Education Curriculum with Industry Through the Development of Arts Education Residency Center Iriaji, Iriaji; Prasetyo, Abdul Rahman; Rahayu, Wening Patmi; Roziqin, Mohamad Firzon Ainur; Surya, Eka Putri; Wijaya, Ginanjar Atma; Marcelliantika, Adinda; Aruna, Alby
Abdimas Indonesian Journal Vol. 4 No. 2 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i2.383

Abstract

This community service program aims to develop a model for integrating university curricula with industry through the establishment of an Art Education Residency Center. The methodology includes industry needs analysis, program design, and program implementation evaluation. The Residency Center is designed to provide students with opportunities to interact directly with art industry practitioners, thereby integrating academic theory with practical experience. The results of this program indicate significant improvements in students' practical skills, expansion of professional networks, and readiness to face industry challenges. Evaluations through surveys and in-depth interviews confirm the program's effectiveness in bridging the gap between education and industry. This program makes a significant contribution to modernizing art education curricula, ensuring their relevance to current and future industry needs.
Pelatihan Program Komposter Ramah Lingkungan (KRL) SDM SD Islam Plus Al-Azhar Fitriana, Ilma; Soraya, Fathimah; Surya, Eka Putri; Aruna, Alby; Prasetyo, Abdul Rahman
Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Vol 11 No 2 (2024): Mei
Publisher : Lembaga Penelitian, Penerbitan dan Pengabdian Masyarakat (LP3M) UNSIQ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/ppkm.v11i2.5843

Abstract

Abstrak Pelatihan Program Komposter Ramah Lingkungan (KRL) telah sukses diimplementasikan di SD Islam Plus Al-Azhar sebagai bagian dari inisiatif pengabdian masyarakat untuk mendaur ulang sampah menjadi pupuk melalui proses pengomposan. Melalui metode Aset Based Comunnity Development (ABCD). Pelaksanaan kegiatan ini dirancang untuk mengevaluasi efektivitas pelatihan dalam meningkatkan pemahaman siswa mengenai pengolahan sampah organik. Hasil pelaksanaan kegiatan ini sekolah sukses praktik melakukan pengomposan yang dapat digunakan untuk mengurangi jumlah sampah organik yang dibuang ke tempat pembuangan akhir. Hal ini tidak hanya menghemat pupuk secara ekonomi, tetapi juga meningkatkan kesadaran siswa tentang siklus alam dan kelestarian lingkungan. Kata kunci: Pelatihan; Komposter; SDM; SD Islam Plus Al-Azar
A SYSTEMATIC LITERATURE REVIEW OF FEAR OF MISSING OUT (FOMO) IN ECONOMIC ACTIVITIES: IMPLICATIONS FOR CONSUMER BEHAVIOR AND INDIVIDUAL PSYCHOLOGY Nuraini, Fariha; Surya, Eka Putri; Rahmayanti, Dhita Aulia; Hesti, Mirna Shofa; Rosyida, Rosyida; Mukhlis, Imam; Agustin, Grisvia
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 19, No 2: December 2024
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.19.2.290-305

Abstract

FOMO (Fear of Missing Out) is a new concept in the study of individual behavior that can influence their decisions in terms of the economy. FOMO is also a study material that is widely mentioned in the financial media today. FOMO has an influential social component to post-decision regret, especially when individuals realize other choices are better made than uncertainty. This study aims to analyze the implications of FOMO in economic activity, especially for consumer behavior and market dynamics. This research uses the SLR (Systematic Literature Review) method in Scopus articles in 2020-2024 with the presentation of analysis through the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analysis) model. Based on the results of predefined inclusion criteria, there are a total of 10 published articles in the last 5 years that analyze in detail about FOMO. These findings show that FOMO (Fear of Missing Out) has a relationship and influence on economic activity in terms of consumer decisions in purchasing investment, fashion products, cosmetics and luxury goods, as well as the use of technology. In addition, based on the results of SLR literature analysis using Watase Uake shows that there are grand theories related to FOMO variables, namely self-determination theory, social determination theory, and attachment theory. FOMO is a variable of economic psychology that exists in individuals at every age. The findings of this study can be a variable of social capital in further research on wise behavior, economics, and individual psychology.
DETERMINASI FAKTOR YANG MEMPENGARUHI KEBERLANJUTAN USAHA UMKM : A SYSTEMATIC LITERATURE REVIEW (SLR) Surya, Eka Putri; Rahayu, Wening Patmi; Dhewi, Titis Shinta
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 03 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i03.46172

Abstract

Keberlanjutan usaha menjadi isu sentral dalam pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM), terutama di tengah tantangan ekonomi global, transformasi digital, dan ketidakpastian pasar. Penelitian ini bertujuan untuk mengidentifikasi dan mengevaluasi faktor-faktor kunci yang memengaruhi keberlanjutan UMKM melalui pendekatan Systematic Literature Review (SLR) berbasis PRISMA 2020 dan Watase Network Analysis (WNA). Sebanyak 14 artikel ilmiah dari tahun 2020 hingga 2024 dianalisis untuk memetakan keterkaitan antara keberlanjutan usaha dengan pendidikan ekonomi keluarga, literasi ekonomi, kapabilitas inovasi, dan kompetensi kewirausahaan. Hasil kajian menunjukkan bahwa variabel SME sustainability dan innovation capability merupakan variabel paling dominan dalam jaringan tematik literatur, sementara aspek literasi ekonomi dan pendidikan ekonomi keluarga turut berperan penting sebagai pondasi strategis dalam membentuk karakter dan pengambilan keputusan pelaku UMKM. Temuan ini juga menyoroti pentingnya integrasi antara faktor sosial, kognitif, dan teknologis dalam strategi keberlanjutan usaha. Studi ini memberikan kontribusi teoritis bagi pengembangan model konseptual keberlanjutan UMKM serta menawarkan implikasi praktis bagi perumusan kebijakan pendidikan ekonomi berbasis keluarga dan pemberdayaan kewirausahaan yang kontekstual dan berkelanjutan