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Design And Implementation of Tempe Sanan Industrial Village Brand Guidelines Edu-Futurism as A Strategic Step Towards Go International Branding Prasetyo, Abdul Rahman; Wulandari, Dwi; Fajarianto, Otto; Aruna, Alby; Surya, Eka Putri; Marcelliantika, Adinda; Wijaya, Ginanjar Atma
Abdimas Indonesian Journal Vol. 4 No. 1 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i1.373

Abstract

The design and implementation of Edu-Futurism brand guidelines for Kampung Industri Tempe Sanan represent a strategic step to enhance the image and competitiveness of local tempe products in the international market. This project involves a deep analysis of the cultural values and unique features of Sanan tempe, which are then translated into comprehensive brand guidelines. These guidelines encompass visual elements, brand messaging, and consistent communication strategies. The implementation results show increased brand awareness and global consumer interest in Sanan tempe products. This initiative is expected to support international branding efforts and strengthen Kampung Industri Tempe Sanan's position in the global market.
Development of Augmented Reality Interactive Comic Storybooks as Art History Learning Media for Early Age Children Aruna, Alby; Roziqin, Mohamad Firzon Ainur; Qolbi, Muhammad Syifa'ul; Iriaji, Iriaji; Surya, Eka Putri; Marcelliantika, Adinda; Wijaya, Ginanjar Atma
Abdimas Indonesian Journal Vol. 4 No. 1 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i1.375

Abstract

The development of an interactive comic book based on Augmented Reality (AR) as a learning medium for art history for early childhood aims to enhance children's interest and understanding of art history material. This program combines AR technology with educational content in comic form, allowing children to interact with visual and audio elements that support the art history narrative. The methods used include designing and developing comic content, implementing AR technology, and evaluating effectiveness through observation and user feedback. The results indicate a significant increase in children's learning interest and understanding of art history. The implementation of this learning medium is expected to support the cognitive and creative development of early childhood.
Implementation of Generative Asset Platform Governance for Optimizing Social Media Branding Assets in the Pacitan Smart Community Surya, Eka Putri; Roziqin, Mohamad Firzon Ainur; Ningrum, Linda Agustin; Iriaji, Iriaji; Marcelliantika, Adinda; Aruna, Alby; Wijaya, Ginanjar Atma
Abdimas Indonesian Journal Vol. 4 No. 2 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i2.376

Abstract

The implementation of generative asset platform management for optimizing social media branding assets in the Pacitan Cerdas Community aims to enhance the effectiveness of branding strategies and community engagement on social media. This program integrates generative asset technology with good governance to produce consistent, engaging, and relevant social media content. Methods include technical training for community members, development and implementation of the generative asset platform, and performance evaluation through social media metrics analysis. The results show a significant increase in interaction and user engagement. The implementation of this management system is expected to support the development of a strong digital identity and expand the community's reach on social media.
Increasing Community Awareness of the Calculation of Cost of Goods Sold for Banjarsari Tape Production Through the Development of a Dynamic Guidebook Ningrum, Linda Agustin; Roziqin, Mohamad Firzon Ainur; Surya, Eka Putri; Prasetyo, Abdul Rahman; Aruna, Alby; Marcelliantika, Adinda; Wijaya, Ginanjar Atma
Abdimas Indonesian Journal Vol. 4 No. 2 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i2.377

Abstract

Increasing community awareness of the calculation of the Cost of Goods Sold (COGS) for tape production in Banjarsari through the development of a dynamic guidebook aims to enhance local producers' understanding and skills in accurately calculating COGS. This program involves creating an interactive and easy-to-understand guidebook, which includes steps for calculating COGS and the influencing factors. Methods include the preparation of guidebook materials, technical training for producers, and evaluation of the guidebook's effectiveness through user feedback. Results show a significant improvement in producers' ability to calculate COGS and manage production costs. The implementation of this program is expected to support the development of a more efficient and competitive tape industry in Banjarsari Village.
Patterns of Integration of Higher Education Curriculum with Industry Through the Development of Arts Education Residency Center Iriaji, Iriaji; Prasetyo, Abdul Rahman; Rahayu, Wening Patmi; Roziqin, Mohamad Firzon Ainur; Surya, Eka Putri; Wijaya, Ginanjar Atma; Marcelliantika, Adinda; Aruna, Alby
Abdimas Indonesian Journal Vol. 4 No. 2 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i2.383

Abstract

This community service program aims to develop a model for integrating university curricula with industry through the establishment of an Art Education Residency Center. The methodology includes industry needs analysis, program design, and program implementation evaluation. The Residency Center is designed to provide students with opportunities to interact directly with art industry practitioners, thereby integrating academic theory with practical experience. The results of this program indicate significant improvements in students' practical skills, expansion of professional networks, and readiness to face industry challenges. Evaluations through surveys and in-depth interviews confirm the program's effectiveness in bridging the gap between education and industry. This program makes a significant contribution to modernizing art education curricula, ensuring their relevance to current and future industry needs.