JURNAL PENGABDIAN AGRO AND MARINE INDUSTRY
Vol 3, No 2 (2023): Jurnal Pengabdian Agro And Marine Industry

Pelatihan Teknik Copywriting untuk Promosi Wisata Melalui Media Sosial

Husen, Tamitha Intassar (Unknown)
Hadi, Fajri (Unknown)
Hidayat, Muhammad Rahmat (Unknown)
yusnaidi, yusnaidi (Unknown)
Fatmayanti, Fatmayanti (Unknown)



Article Info

Publish Date
30 Nov 2023

Abstract

In the dynamic realm of modern tourism promotion, the influence of social media cannot be ignored. As the digital landscape continues to evolve, the art of copywriting is emerging as an indispensable tool for capturing audiences and driving target market engagement. This article discusses the implementation of copywriting training in the context of promoting tourist destinations on social media platforms. By exploring the interplay between persuasive language, storytelling, and the immersive nature of social media, this article highlights how effective copywriting techniques can transform ordinary travel narratives into engaging and irresistible tales. Through comprehensive analysis of successful campaigns, it uncovers strategies for creating compelling content that resonates with diverse audiences, elicits emotional connection, and ultimately fosters a desire to explore the causes on display. The implementation of this copywriting training has added insight to harness the power of words to arouse the desire to visit and inspire tourists to start a pleasant tour.

Copyrights © 2023






Journal Info

Abbrev

agromarine

Publisher

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Jurnal Pengabdian Agro and Marine Industry (JPAMI) merupakan jurnal pengabdian perdana lingkup Fakultas Ekonomi Universitas Teuku Umar. Jurnal ini memuat hasil-hasil pengabdian masyarakat baik yang dilakukan oleh dosen, dan atau mahasiswa-dosen. Adapun bidang kajiannya meliputi output pengabdian ...