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PENGGUNAAN SENSUALITAS DALAM KOMUNIKASI PEMASARAN SEBUAH STUDI KASUS PADA PARIWARA TELEVISI IKLAN KONDOM SUTRA Yusnaidi Yusnaidi; Cut Devi Maulidasari; Fajri Hadi; Fatmayanti Fatmayanti; Muhammad Rahmat Hidayat
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 3, No 1 (2019): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.568 KB) | DOI: 10.35308/jbkan.v3i1.1369

Abstract

This research is designed to anylize the used of women sexuality at tv advertising. It is  a fact that tv ad is one of the effective marketing communication tools to promotes a product and builds corporate image. However there are a lot of misconduct in implementing tv ads to persuade consumers by showing conversations and scenes with a lot of sexual images. Sexual images in the ads are happened in many marketing events and programs. It has been considered as the effective approach to attract consumers attention and the message would be easy to be remembered and internalized in the memory. This phenomena also had happened in Indonesia where tv ads content sexual images which had caused controversy and rejection among the consumers and authorities. There were feminism issues about the women that should not be treated as the sexual object. The sample of tv ads which content sexual images in Indonesia was the ad of Condom Sutra performing four artist playing bilyard. This tv ads had appeared on the national tv channel in 2015 and had a lot of sexual languages, images and the moves that could be considered as pornographic actions. There were several researchs had been conduct on this particular issue but this research presents the analysis through different point of view. Therefore the semiotic analyzing methods introduced by Roland Barthes is applied in this research paper. The observations methods and qualitative research approach are part of the analyzing process to reach the objective and conclude the phenomena.Keywords : condom sutra, tv ads, sexual image.
Pengaruh Jumlah Kunjungan Wisatawan dan Jumlah Restoran Terhadap PAD Dan Progres Ekonomi Di Kabupaten Nias Selatan Tahun 2014-2018 Simon Patar Rizki Manalu; Muhammad Rahmat Hidayat; Evalina Pakpahan; Damrus Damrus; Fajri Hadi
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 5, No 2 (2021): Jurnal Bisnis dan Kajian Strategi Manajemen
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v5i2.3942

Abstract

Kajian ini bertujuan untuk mengetahui pengaruh jumlah kunjungan wisatawan dan jumlah restoran terhadap PAD dan progres ekonomi di Kab. Nias Selatan.Teknik analisa yang digunakan dalam kajian ini adalah analisa path. Hasil kajian ini adalah secara langsung jumlah kunjungan wisatawan berpengaruh positif dan signifikan terhadap PAD. Secara langsung jumlah restoran berpengaruh positif namun tidak signifikan terhadap PAD.Secara langsung jumlah kunjungan wisatawan berpengaruh positif namun tidak signifikan terhadap progres ekonomi. Secara langsung PAD berpengaruh positif namun tidak signifikan terhadap progres ekonomi. Dan secara tidak langsung, PAD tidak signifikan untuk memediasi hubungan antara jumlah kunjungan wisatawan terhadap progres ekonomi melalui PAD. Kemudian, tidak ditemukannya korelasi yang signifikan antara jumlah kunjungan wisatawan terhadap jumlah restoran.
Indonesia, Malaysia, China Stock Market Long-Term Analysis Amsal Irmalis; Fajri Hadi; Mirdha Fahlevi SI
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 4, No 2 (2020): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v4i2.2578

Abstract

The present paper examines the long-run relationship between the Indonesia Stock Exchange (IDX), Malaysia Stock Exchange (Bursa Malaysia) and China Stock Market (SSE). The data used is the daily price index (daily price) of the composite shares (Composite Index) of each country from 2012-2018. The method used is the bivariate and multivariate cointegration approach with testing using the Johansen Test. To strengthen the proof of independence or interdependence of the capital markets of these countries, an Impulse Responses Function and Var Decomposition test will be conducted.
FAKTOR-FAKTOR YANG MEMPENGARUHI PEMERINTAH DAERAH DALAM PENGANGGARAN Fajri Hadi; Fatmayanti Fatmayanti
EKOMBIS: JURNAL FAKULTAS EKONOMI Vol 4, No 2 (2018) November
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.469 KB) | DOI: 10.35308/ekombis.v4i2.1346

Abstract

This study aims to analyze the factors that influence the compliance of local governments to legislation in budgeting. The independent variables tested in this research are the legislative quantity, the amount of regional income, and the previous year opinion of Audit Board of the Republic of Indonesia (BPK). Dependent variables are tested using educational spending. This study uses secondary data derived from the financial audit report on the financial statements of district and municipal governments in the province of Aceh for the period of 2014 and 2015. The sample of research is 23 district and cities in Aceh Province every year. The total population was 46 districts and cities from 2 years of observation. The analysis method used is multiple linear regression analysis. The results showed that the legislative quantity (X1) the relationship designated by the coefficient B to respond to the legislative amount of 0.476, the regional income (X2) is pure income by looking at the level of coefficient B. The relationship designated by the B coefficient of regional income is 0.070, and the previous year opinion of the BPK (X3) based on the coefficient B to respond to the BPK opinion of 0.416, simultaneously and partially have a positive effect on the compliance of legislation.Keyword: Educational spending, amount of regional income, legislative quantity,previous year opinion of BPK..
INDIKATOR PENYEBAB KETIMPANGAN PEREKONOMIAN KABUPATEN/KOTA DI PROVINSI ACEH Fajri Hadi
JURNAL EKOMBIS Vol 3, No 1 (2017) April
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (195.12 KB) | DOI: 10.35308/ekombis.v3i1.402

Abstract

This study was to analyze the growth economic and disparited between districts / cities in Aceh province. To see this inequality Aceh GDP data was used to the model and typology Klassen Williamson Index. The results showed that the rate coefficient of inequality of growth economic in the Province of Aceh has improved. This is indicated by the high coefficient of inequality from 2004 to 2014. Government spending and the number of people positive and significant effect in increasing the index of inequality across districts / cities in Aceh province. 51.09 percent of the variation of the index of income inequality can be explained by government spending and population, while the remaining 48.91 percent is explained by other factors outside the model. Williamson index analysis results showed in the district / city having a very high inequality in 2008 and continues to grow so that in the year 2014 fell limp below average although still at the level of inequality of growth with a high index, but were able to show better development, for example Aceh Barat Daya district in 2008 had a very high inequality with coeficien index at 0,862 and further declined in 2010 with the index of inequality for 0,761 coeficien index(IW) is below the average. To reduce the level of inequality between regions in the province of Aceh in the future, the Government of Aceh need to increase spending on capital expenditures for the Central Region and the South West and the creation of employment for encourage the growth of regional economic.Keywords: disparities, government expenditure, growth economic.
Multivariate Cointegration Analysis On Indonesia, Malaysia, and Singapore Stock Exchange Amsal Irmalis; Fajri Hadi; Muzakir Muzakir
Proceedings of AICS - Social Sciences Vol 9 (2019): the 9th AIC on Social Sciences, Syiah Kuala University
Publisher : Proceedings of AICS - Social Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (186.906 KB)

Abstract

This study aims to examine the stock market cointegration between The Indonesia Stock Exchange (IDX), The Malaysia Stock Exchange (Bursa Malaysia) and The Singapore Stock Exchange (SGX). This research uses multivariate analysis for only 3 stock exchanges rather than a large number of stock exchanges. Weekly stock index prices from each capital market covering January 2013 to December 2018 are used and The data is analysed using the Johansen testing approach with the Vectorautoregresiv (VAR) framework. ADF test is used to check the data series stationarity. It is found that the data series employed in this research are non-stationary at level, yet stationary in the first difference I(1). The trace statistics and maximum-eigen statistics exhibit a smaller value than the critical value at 5% significance level. This result confirms that by multivariate analysis, when all series of data was tested at the same time, there is no cointegration between Indonesia, Malaysia and the Singapore Stock Exchange. Meaning that, in the long term, the effects of changes in one of the stock price indices do not affect on the price of stock indices in two other countries in a multivariate manner. Besides, the finding also suggests that diversification strategy to reduce risk and the possibility to gain abnormal returns are still visible for investors investing in Indonesia, Malaysia and Singapore Stock Exchange.
KABUPATEN/KOTA DI PROVINSI ACEH Fajri Hadi, Abubakar Hamzah, Mohd. Nur Syechalad.
Jurnal Ilmu Ekonomi : Program Pascasarjana Unsyiah Vol 2, No 2: Mei 2014
Publisher : Jurnal Ilmu Ekonomi : Program Pascasarjana Unsyiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (552.019 KB)

Abstract

Abstract: Inequality is a development problem that cannot be eliminated, especially in developing countries.This study was to analyze the growth economic and inequalities between districts or cities in Aceh province. To see this inequality Aceh GDP data was used to the model Williamson Index.The results showed that the rate coefficient of inequality of growth economic in the province of Aceh has improved. This is indicated by the high coefficient of inequality from 2000 to 2012. Government spending and the number of people positive and significant effect in increasing the index of inequality across districts or city cities in Aceh province. 51.09 percent of the variation of the index of income inequality can be explained by government spending and population, while the remaining 48.91 percent is explained by other factors outside the model. Williamson index analysis results showed in the district or city having a very high inequality in 2000 and continues to grow so that in the year 2012 fell limp below average although still at the level of inequality of growth with a high index, but were able to show better development, for example Aceh Barat Daya district in 2001 had a very high inequality with coeficien index at 0,862 and further declined in 2012 with the index of inequality for 0,761 coeficien index(IW) is below the average. To reduce the level of inequality between regions in the province of Aceh in the future, the Government of Aceh need to increase spending on capital expenditures for the Central Region and the South West and the creation of employment for encourage the growth of regional economic. Keywords: development economic, inequality, government expenditure. Abstrak: Ketimpangan merupakan masalah pembangunan yang belum dapat dihapuskan terutama pada negara sedang berkembang. Penelitian ini bertujuan untuk menganalisis pembangunan ekonomi dan ketimpangannya di Provinsi Aceh. Untuk melihat pembangunan dan ketimpangan ini digunakan data PDRB Aceh dengan menggunakan model Indeks Williamson dan Tipologi Klassen. Hasil penelitian menunjukkan bahwa angka koefisien ketimpangan pembangunan ekonomi di Provinsi Aceh berfluktuasi dan koefisiennya masih tinggi. Hal ini ditunjukkan oleh tingginya koefisien ketimpangan pendapatan perkapita dari tahun 2000 sampai dengan 2012. Pengeluaran pemerintahdan jumlah penduduk berpengaruh positif dan signifikan dalam meningkatkan indek ketimpangan pertumbuhan ekonomi Kabupaten/Kota di Provinsi Aceh. 51,09 persen variasi dari indek ketimpangan pendapatan dapat diterangkan oleh pengeluaran pemerintah dan jumlah penduduk, sedangkan 48,91 persen lagi dapat dijelaskan oleh faktor-faktor lain di luar model ini. Hasil analisis indeks williamson menunjukkan di Kabupaten/kota mengalami ketimpangan yang sangat tinggi pada tahun 2000 dan terus tumbuh sehingga pada tahun 2012 ketimpangannya turun dibawah rata-rata meskipun masih berada di tingkat yang tinggi namun mampu menunjukkan pembangunan yang lebih baik, misalnya Kabupaten Aceh Barat Daya pada tahun 2000 mengalami ketimpangan yang sangat tinggi dengan koefisien ketimpangan 0,862 dan selanjutnya menurun pada tahun 2012 dengan indeks ketimpangan (IW) dibawah rata-rata dengan koefisien ketimpangan 0,761. Untuk mengurangi tingkat ketimpangan antar wilayah di Provinsi Aceh di masa yang akan datang, pemerintah Aceh perlu meningkatkan pengeluarannya untuk kabupaten yang berada di wilayah Tengah dan Barat Selatan dan penciptaan lapangan kerja untuk mendorong pembangunan ekonomi didaerah ini. Kata kunci : Pembangunan ekonomi, ketimpangan, pengeluaran pemerintah.
Analisis Kointegrasi Bursa Efek Indonesia, Malaysia dan Singapura: Pendekatan Pair-Case dan Multivariate Amsal Irmalis; Fajri Hadi
Jurnal Manajemen dan Kewirausahaan Vol 8, No 1 (2020): June 2020
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v8i1.3538

Abstract

This study aims to examine the stock market cointegration between  Indonesia Stock Exchange (IDX),  Malaysian Stock Exchange (Bursa Malaysia) and Singapore Stock Exchange (SGX). The weekly stock indexes covering January 2013 to December 2018 are analyzed using the Johansen testing approach with the Vectorautoregresiv (VAR) framework. This study uses a pair-case and multivariate manner. The results show that multivariate analysis does not show any cointegration between Indonesia, Malaysia, and the Singapore Stock Exchange. However, cointegration exists between the Malaysian and Singapore capital markets. These results confirm that the same results of  bivariate analysis do not always support multivariate testing.https://doi.org/10.26905/jmdk.v8i1.3538
Pelatihan Penggunaan Mesin Perajang Tembakau Untuk Masyarakat Gampong Beurandeh Kecamatan Bandar Baru Kabupaten Pidie Jaya Masykur Masykur; Al Munawir; Herri Darsan; Amsal Irmalis; Fajri Hadi; Firzan Firzan
Jurnal Pengabdian Agro and Marine Industry Vol 2, No 2 (2022): Jurnal Pengabdian Agro and Marine Industry
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (382.237 KB)

Abstract

Beurandeh village is a village in district of Bandar Baru, Pidie Jaya Regency. The majority of the population of Beurandeh village are farmers. Tobacco is the most commonly planted plant by the Beurandeh. Generally, tobacco is used as the basic ingredient of cigarettes, besides that tobacco is also widely consumed by older women as chewing tobacco. The problem that is often faced in the tobacco processing process is that it is still manual and old so it is less efficient. The purpose of this service is to provide training to the people of Beurandeh village to be able to use tobacco chopping machines properly, so that the time and energy to chop tobacco is more effective and efficient, and drying time is also completed faster. The method used in this service activity is in the form of direction and discussion between the speaker and the tobacco farming community. The result of this service is that the community can understand how to used a tobacco chopping machine so that time and energy are more efficient, and women who dry tobacco do not need to dryi up under the hot sun because the chopping process is completed faster. 
PENYERAPAN ANGGARAN DI PROVINSI ACEH Fatmayanti Fatmayanti; Sukiyan sukiyan; Fajri Hadi; Muhammad Rahmat Hidayat; Rusdi Rusdi
MANAJEMEN DEWANTARA Vol 7 No 3 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Budget absorption is one of the important indicators in evaluating the financial performance of local governments. This study aims to identify the factors influencing budget absorption in Aceh Province by investigating the impact of the previous year's budget balance and local revenue on budget absorption in Aceh Province. The data used is secondary data collected from the financial and budget reports of Aceh Province for the period 2016-2022. The analytical method used is multiple linear regression using SEM PLS software. The results of the study indicate that the independent variables, previous year's budget balance and local revenue, have different impacts on budget absorption in Aceh Province. The implication of this study is the importance of effective and efficient budget management at the local level to ensure optimal budget absorption.