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Pelatihan Teknik Copywriting untuk Promosi Wisata Melalui Media Sosial Husen, Tamitha Intassar; Hadi, Fajri; Hidayat, Muhammad Rahmat; yusnaidi, yusnaidi; Fatmayanti, Fatmayanti
Jurnal Pengabdian Agro and Marine Industry Vol 3, No 2 (2023): Jurnal Pengabdian Agro And Marine Industry
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jpami.v3i2.8488

Abstract

In the dynamic realm of modern tourism promotion, the influence of social media cannot be ignored. As the digital landscape continues to evolve, the art of copywriting is emerging as an indispensable tool for capturing audiences and driving target market engagement. This article discusses the implementation of copywriting training in the context of promoting tourist destinations on social media platforms. By exploring the interplay between persuasive language, storytelling, and the immersive nature of social media, this article highlights how effective copywriting techniques can transform ordinary travel narratives into engaging and irresistible tales. Through comprehensive analysis of successful campaigns, it uncovers strategies for creating compelling content that resonates with diverse audiences, elicits emotional connection, and ultimately fosters a desire to explore the causes on display. The implementation of this copywriting training has added insight to harness the power of words to arouse the desire to visit and inspire tourists to start a pleasant tour.
ANALYSIS OF SERVICE QUALITY IN APPLICATIONS FOR MAKING PASSPORTS USING M PASSPORTS AT THE CLASS 1 IMMIGRATION OFFICE OF TPI BANDA ACEH Yuliani, Riska; Husen, Tamitha Intassar
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 1 No. 4 (2022): AUGUST
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v1i4.342

Abstract

This study aims to determine the Analysis of Service Quality in Applications for Making Passports Using M Passports at the Class 1 Immigration Office of TPI Banda Aceh. In this study, the researcher used a qualitative descriptive approach. The data collection technique in this study was the direct observation method, namely the researcher conducted interviews to obtain information, documentation of data collection such as document recording forms, available notes or documents and documents in the form of images or photos. The research informant method is the subject who provides data in the form of information to the researcher. In this study, the researcher used a purpose sampling technique in which the researcher chose Key Informants and Informants whom the researchers considered to know about the research problem. The place of this research is at the Immigration Office Class 1 TPI Banda Aceh. From the results of the researcher's analysis, Overall, M Passport at the Immigration Office Class 1 TPI Banda Aceh currently provides good benefits in service, queuing passports using M Passport saves time, queuing services are more regular. The simplicity of the service flow using information technology makes it easier for people to get passport-making services and the services provided are clearer and less complicated, while after the M Passport the service is better, people can adjust their arrival schedule. But apart from the researchers found the inhibiting factor for the application of M Passport at the Immigration Office Class 1 TPI Banda Aceh, the inhibiting factor of the application of M Passport was the network, and sometimes M Passport errors.
EMA on Firm Value: A Moderating Role Of Firm Performance Rahmadani, Ika; Rahmazaniati, Linda; Vonna, Sari Maulida; Maulina, Rina; Husen, Tamitha Intassar; Restya, Winda Putri Diah; Harahap, Septiana Dian Hatami
JAK (Jurnal Akuntansi) Kajian Ilmiah Akuntansi Vol. 12 No. 1 (2025)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jak.v12i1.8082

Abstract

This study aims to examine the effect of EMA on firm value: a moderated role of firm performance. The population in this study are palm oil companies listed on the Indonesia Stock Exchange. The sample selection in this study used a purposive sampling method which was obtained a 10 sample of oil palm companies with 3 years of observation. The data analysis was conducted using Eviews 12, and the findings indicate that Exponential Moving Average (EMA) does not exert any impact on firm value. Additionally, it was observed that firm performance exhibits a noteworthy negative influence on the correlation between EMA and firm value.
Peran Struktur Modal dan Profitabilitas dalam Meningkatkan Nilai Perusahaan Sektor Perkebunan Indonesia Rahmazaniati, Linda; Rahmadani, Ika; Maulina, Rina; Vonna, Sari Maulida; Husen, Tamitha Intassar
Akbis: Media Riset Akuntansi dan Bisnis JURNAL AKBIS VOLUME 8 NOMOR 2 TAHUN 2024
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/akbis.v8i2.10555

Abstract

This study aims to examine and analyze the influence of capital structure and profitability on the value of companies in the plantation sector. Using a quantitative approach, a sample of 15 agricultural sector companies was selected through purposive sampling. The data analysis method employed multiple. linear regression using secondary data from the companies' financial reports. The testing results using SPSS 27 revealed that, partially, the capital. structure, as proxied by the Debt. to Equity Ratio (DER), does not have an effect on the value of the company. Profitability does influence the value of the company. Both capital structure and. profitability simultaneously affect the value of the company. The R² coefficient test result was 0.612, indicating that 61.2% of the independent. variables' ability to explain the dependent. variable is quite significant.
Pengaruh Self Efficacy Terhadap Kinerja Karyawan Melalui Kepuasan Kerja Sebagai Variabel Mediasi di PT. Dunia Barusa Toyota Meulaboh Aceh Barat Jannah, Raudhatul; Husen, Tamitha Intassar; Rafiie, Said Achmad Kabiru
Jurnal Pelita Nusantara Vol. 1 No. 3 (2023): Jurnal Pelita Nusantara : Kajian Ilmu Sosial Multidisiplin
Publisher : CV Global Research Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59996/jurnalpelitanusantara.v1i3.288

Abstract

Penelitian ini terkait dengan bagaimana pengaruh self efficacy terhadap kinerja karyawan melalui kepuasan kerja sebagai variabel mediasi pada karyawan PT. Dunia Barusa Toyota Meulaboh. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh self efficacy terhadap kinerja karyawan, mengetahui pengaruh self efficacy terhadap kepuasan kerja, mengetahui pengaruh kepuasan kerja terhadap kinerja karyawan dan untuk mengetahui kepuasan kerja memediasi self efficacy terhadap kinerja karyawan. Metode dasar yang digunakan dalam penelitian ini adalah metode statistika dengan mengolah data kuantitatif. Untuk kepentingan penelitian ini digunakan data primer yang diperoleh secara langsung dengan memberikan kuesioner kepada sampel penelitian yang berjumlah 83 orang karyawan di PT. Dunia Barusa Toyota Meulaboh. Metode analisis data yang digunakan adalah analisis Jalur (Path Analysis). Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif self efficacy terhadap kinerja karyawan dengan nilai signifikan 0,000, terdapat pengaruh positif self efficacy terhadap kepuasan kerja dengan nilai signifikan 0,000 dan terdapat pengaruh positif kepuasan kerja terhadap kinerja karyawan dengan nilai signifikan 0,000, namun kepuasan kerja tidak dapat memediasi self efficacy terhadap kinerja karyawan, hal ini dikarenakan pengaruh langsung self efficacy terhadap kinerja lebih besar daripada pengaruh tidak langsung self efficacy terhadap kinerja melalui kepuasan kerja (0,5039 > 0,4179).
Development of a Performance Model for SMEs to Go International in Aceh Barat Regency to Strengthen the Coastal Economy Shifa, Mutiara; Hidayat, Muhammad Rahmat; Rusdi, Rusdi; Husen, Tamitha Intassar
Journal of Applied Business Administration Vol 9 No 1 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v9i1.8662

Abstract

This study examines the relationships between export orientation, social capital, strategic competitiveness, and export performance within the context of firms operating in international markets. Utilizing a theoretical framework based on the Resource-Based View (RBV) and Cadogan's epistemology, the research explores the role of social capital as an intangible resource that can enhance export performance and the contribution of export orientation as a driver of strategic competitiveness. The analysis results reveal a significant impact of export orientation on strategic competitiveness (P-Value 0.000), yet it does not demonstrate a direct significant effect on export performance (P-Value 0.139). Conversely, social capital has a highly significant impact on export performance (P-Value 0.000) and export orientation (P-Value 0.000), but it does not significantly influence strategic competitiveness (P-Value 0.249). Furthermore, strategic competitiveness significantly affects export performance (P-Value 0.000). These findings suggest that while both export orientation and social capital play vital roles in enhancing export performance, firms must develop robust strategic competitiveness to achieve success in the global market. This research provides insights into the importance of integrating social resources, export orientation, and competitive strategies to achieve optimal export performance.
Pengaruh Pemberian Pembiayaan KUR Syariah terhadap Peningkatan Omzet UMKM: Studi Kasus PT. Pegadaian Syariah Sinabang Taria, Elvi; Husen, Tamitha Intassar
Regress: Journal of Economics & Management Vol. 2 No. 2 (2022)
Publisher : Medan Resource Center

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Abstract

This article aims to discuss the Effect of Providing Sharia KUR Financing on Increasing MSME Turnover, Case Study of PT. Sinabang Sharia Pawnshop. It is hoped that this article will be able to provide input to the competent authorities in order to maximize MSME lending given the importance of the business unit's role in the Indonesian economy, especially when the COVID-19 type corona virus outbreak is currently sweeping the world. With the characteristics of SMEs that are more flexible compared to large industries, SMEs are able to revive the vibrancy of the Indonesian economy as happened after the 1997-1998 monetary crisis in Indonesia previously. This research took place at PT. Pegadaian Syariah Sinabang by taking 78 research samples of UKM actors who are taking care of KUR loans. Based on the results of the study, it was found that the provision of KUR had a positive impact on increasing turnover, but the policy of granting KUR still depended on the assets that were pledged as collateral because credit service providers did not dare to take the risk of bad credit.
Penguatan Orientasi Perguruan Tinggi Berbasis Agro-Marine Industry Melalui Sosialisasi pada Siswa-Siswi SMA Negeri 1 Samatiga Kabupaten Aceh Barat Wahyuningsih, Yayuk Eko; Husen, Tamitha Intassar; Damrus, Damrus; Ansari, Leli Putri; Ariani, Dian; Trisna, Nila
Jurnal Pengabdian Agro and Marine Industry Vol 5, No 1 (2025): JURNAL PENGABDIAN AGRO AND MARINE INDUSTRY
Publisher : Universitas Teuku Umar

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Abstract

The progress of a country is inseparable from the stability of its human resources. A greater effort is needed in various fields, especially in education. This service aims to provide an understanding of campus selection for further studies that align with Indonesia's potential as an agrarian and maritime country. The activity is conducted every March each year for high school students on the southwestern coast of Aceh province, and currently for the 9th-grade students of SMA Negeri 1 Samatiga. The method used includes lectures, question and answer sessions, and watching videos divided into three stages: introduction, implementation, and monitoring and evaluation. The results of the community service show that students have an interest in continuing to higher education but are hindered by costs. Therefore, Teuku Umar University can be a solution due to its relatively close distance and affordable fees, with the hope that they will succeed in the future
Penguatan Fleksibilitas Sumber Daya Manusia Sebagai Pelaku Usaha Mikro, Kecil, Dan Menengah Dalam Menghadapi Dinamika Bisnis Era Digital. Zhafira, Nabila Hilmy; Husen, Tamitha Intassar; Ertika, Yenny; Devilishanti, Tio; Chairiyaton, Chairiyaton
Jurnal Pengabdian Agro and Marine Industry Vol 5, No 1 (2025): JURNAL PENGABDIAN AGRO AND MARINE INDUSTRY
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro, small and medium enterprises (MSMEs) face challenges that continue to change along with technological developments and market dynamics. The service activity underlying this paper focuses on strengthening the adaptive and  flexibility of human resources (HR) of women MSME practitioner in Banda Aceh. The main objective of this activity is to improve the ability of MSME  practitioner to manage their businesses strategically, utilize social media, and develop an adaptive mindset to change. Through material delivery methods and interactive discussions, participants were encouraged to determine business priorities, use digital platforms that match the character of the product, and build courage in facing new challenges. The results of the activity show that this approach is effective in encouraging the improvement of managerial skills and mental readiness of MSME  practitioner to develop more competitively. Therefore, HR coaching can be a strategic step in strengthening the competitiveness of MSMEs in a sustainable manner.