Jurnal Gotong Royong
Vol 1 No 1 (2024): Mei

Strategi Pemasaran Inovatif Untuk Meningkatkan Daya Saing Produk Tahu Dan Tempe Di Pasar Lokal

Fira, Tiara Elma (Unknown)
Monique D S, Eska Prima (Unknown)
Nasution, Suswati (Unknown)
Melinda, Tri Febrina (Unknown)
Indriasari, Nia (Unknown)

Article Info

Publish Date
30 May 2024

Abstract

Tofu and tempeh are traditional food products that are very popular in Indonesia. However, in order to remain competitive in the increasingly tight local market, tofu and tempeh producers need to implement innovative marketing strategies. The aim of community service is to identify innovative marketing strategies that can be implemented by tofu and tempeh factory owners, improve the skills of tofu and tempeh factory owners in marketing their products effectively and increase the competitiveness of tofu and tempeh products in the local market through various innovative marketing initiatives. The research method for community service uses in-depth interviews and field observations.

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Journal Info
Jurnal Gotong Royong
Website

Abbrev

goro

Publisher

Universitas Dehasen Bengkulu

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

Description

Jurnal Gotong Royong (JGORO) published by the Institute for Research and Community Service of Dehasen University Bengkulu (LPPM UNIVED) is a peer-reviewed journal that contains scientific articles from various disciplines adopted in various community service activities and other applied research. ...