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All Journal Jurnal Gotong Royong Innovative Business Management Journal
Fira, Tiara Elma
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Strategi Pemasaran Inovatif Untuk Meningkatkan Daya Saing Produk Tahu Dan Tempe Di Pasar Lokal Fira, Tiara Elma; Monique D S, Eska Prima; Nasution, Suswati; Melinda, Tri Febrina; Indriasari, Nia
Jurnal Gotong Royong Vol 1 No 1 (2024): Mei
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v1i1.6275

Abstract

Tofu and tempeh are traditional food products that are very popular in Indonesia. However, in order to remain competitive in the increasingly tight local market, tofu and tempeh producers need to implement innovative marketing strategies. The aim of community service is to identify innovative marketing strategies that can be implemented by tofu and tempeh factory owners, improve the skills of tofu and tempeh factory owners in marketing their products effectively and increase the competitiveness of tofu and tempeh products in the local market through various innovative marketing initiatives. The research method for community service uses in-depth interviews and field observations.
Pemanfaatan Sampah Botol Plastik Bekas Sebagai Media Tanam (Pot) Pada Masyarakat Di RT 17 Kel. Pematang Gubernur Wulandari, Melsa; Bela, Sinta; Augusta, Bella; Fira, Tiara Elma; Fitriani, Asty Eka; Putra, Iswidana Utama; Wahyudi, Yusuf; Irwanto, Tito
Jurnal Gotong Royong Vol 2 No 2 (2025): Oktober
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v2i2.9154

Abstract

Plastic waste is a major problem in Indonesia that contributes to environmental damage. This is due to the increasing demand for plastic in line with population growth and the lack of public awareness regarding the reuse of plastic waste. Plastic is indeed one of the biggest 'enemies' of the environment, with used beverage bottles being one of them. As is known, plastic has a negative impact on the environment because plastic is difficult to decompose by the soil even after being buried for years. One simple way that can be implemented in elementary schools to raise students' awareness of the environment is by using used plastic bottles as planting media. This activity aims to raise public awareness about reducing household waste. In addition, another goal is to utilize household waste for something more beneficial, in this case, as a planting medium. This method is carried out through counseling and the distribution of leaflets. The implementation of community service activities related to the management of inorganic household waste into planting media has been carried out well and smoothly. The understanding of the community in RT 17 Pematang Gubernur regarding the management of inorganic waste as a planting medium has increased.
The Effect of Attitude, Motivation, and Self Efficacy on Entrepreneurial Interest of Generation Z in Bengkulu City Fira, Tiara Elma; Susena, Karona Cahya; Nasution, Suswati
Innovative Business Management Journal Vol. 2 No. 2 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i2.560

Abstract

This study is motivated by the low level of entrepreneurial interest among Generation Z in Bengkulu City, despite the rapid growth of business opportunities in the digital era. This condition is assumed to be influenced by individual psychological factors,particularly attitudes toward entrepreneurship, entrepreneurial motivation, and self-efficacy. This research aims to analyze the effects of attitude, motivation, and self-efficacy on the entrepreneurial interest of Generation Z, both partially and simultaneously. The study employed a quantitative approach using a survey method by distributing questionnaires to 160 respondents selected through purposive sampling. The data were analyzed using validity and reliability tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²) with the assistance of SPSS version 23. The results indicate that attitude, motivation, and self-efficacy have a positive and significant effect on entrepreneurial interest. Attitude was found to be the most dominant variable compared to the others. The coefficient of determination value of 0.395 indicates that 39.5% of the variation in entrepreneurial interest can be explained by the three independent variables, while the remaining percentage is influenced by other factors outside the research model. These findings emphasize that strengthening positive attitudes, increasing motivation, and enhancing self-confidence are essential aspects in fostering entrepreneurial interest among Generation Z in Bengkulu City.
Co-Authors Augusta, Bella Bela, Sinta Fitriani, Asty Eka Karona Cahya Susena, Karona Cahya Melinda, Tri Febrina Monique D S, Eska Prima Nasution, Suswati Nia Indriasari, Nia Putra, Iswidana Utama Tito Irwanto, Tito Wulandari, Melsa Yusuf Wahyudi