JUDICIOUS: Journal of Management
Vol 5 No 2 (2024): Judicious

The Effect of Price and Consumer Interest in Boba Drinks in Indonesia: A Case Study of Capcin Idano in the City of Sukabumi

Mintawati, Hesri (Unknown)
Desianti, Lisa Chandrasari (Unknown)
Aulia, Tasya (Unknown)
Risa, Risa (Unknown)
Vinoza, Ridan Ahwi (Unknown)

Article Info

Publish Date
04 Dec 2024

Abstract

Boba beverages have become a popular trend in Indonesia, with a variety of boba drinks available in the market. This research aims to understand how price and consumer interest influence people's inclination to purchase boba drinks, focusing on Capcin Idano in Sukabumi City. We utilized a qualitative method, conducting interviews with Capcin Idano consumers and performing a literature review. The findings indicate that affordable pricing and high consumer interest play significant roles in influencing consumers' purchasing decisions regarding Capcin Idano boba drinks. This study provides insights into the factors affecting consumer interest in boba beverages, which can be valuable for the beverage industry and future researchers.

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Journal Info
JUDICIOUS: Journal of Management
Website

Abbrev

judicious

Publisher

Neolectura

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Judicious is a journal published by Neolectura, issued two times in one year. Judicious is a scientific publication media in the form of conceptual paper and field research related to general management scope. It is hoped that Judicious can become a media for academics and researchers to publish ...