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All Journal JUDICIOUS: Journal of Management Jurnal Multidisiplin West Science
Vinoza, Ridan Ahwi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of Price and Consumer Interest in Boba Drinks in Indonesia: A Case Study of Capcin Idano in the City of Sukabumi Mintawati, Hesri; Desianti, Lisa Chandrasari; Aulia, Tasya; Risa, Risa; Vinoza, Ridan Ahwi
JUDICIOUS Vol 5 No 2 (2024): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v5i2.1784

Abstract

Boba beverages have become a popular trend in Indonesia, with a variety of boba drinks available in the market. This research aims to understand how price and consumer interest influence people's inclination to purchase boba drinks, focusing on Capcin Idano in Sukabumi City. We utilized a qualitative method, conducting interviews with Capcin Idano consumers and performing a literature review. The findings indicate that affordable pricing and high consumer interest play significant roles in influencing consumers' purchasing decisions regarding Capcin Idano boba drinks. This study provides insights into the factors affecting consumer interest in boba beverages, which can be valuable for the beverage industry and future researchers.
Pengaruh Komunikasi dan Koordinasi Terhadap Efektivitas Kerja Tim Mixue Cabang Cisaat Vinoza, Ridan Ahwi
Jurnal Multidisiplin West Science Vol 3 No 08 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i08.1317

Abstract

Penelitian ini meneliti hubungan antara koordinasi dan komunikasi dengan efektivitas tim di cabang Mixue di Cisaat. Metode survei digunakan di cabang Cisaat untuk mengumpulkan informasi dari anggota tim Mixue. Hasil analisis regresi memberi tahu kita bahwa komunikasi tim memiliki dampak positif dan besar pada efektivitas tim. Selain itu, hubungan yang positif dan penting secara statistik telah ditunjukkan antara kerja sama tim dan kinerja. Temuan ini menekankan betapa pentingnya komunikasi yang efektif untuk meningkatkan kinerja tim dan betapa pentingnya kerja sama dalam mencapai tujuan kelompok. Implikasi manajerial menunjukkan bahwa perusahaan harus fokus pada peningkatan komunikasi internal dan koordinasi tim untuk meningkatkan efektivitas tim di seluruh cabang mereka.
Co-Authors Aulia, Tasya Lisa Chandrasari Desianti Mintawati, Hesri Risa, Risa