Jurnal Pengabdian Pada Masyarakat METHABDI
Vol 4 No 2 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI

Pelatihan Pemasaran Produk Sambal Kasia Berbasis Wisata Kuliner untuk Meningkatkan Perekonomian Lokal di Kampung Arar Kabupaten Sorong

Murni, Murni (Unknown)
Abubakar, Endang (Unknown)
Marshush, Ummi Hanifah (Unknown)
Ahmad Madaul, Rahful (Unknown)
Hilmansyah, Hilmi (Unknown)
Rian Histiariani, Aprisa (Unknown)
Widodo, Slamet (Unknown)
Desembardi, Faried (Unknown)
Tajuddin, Tamrin (Unknown)
Alam, Risma (Unknown)

Article Info

Publish Date
31 Dec 2024

Abstract

This Community Service program aims to enhance the competitiveness and added value of Kasia chili sauce, a flagship product of Kampung Arar. Kasia chili sauce is a distinctive product with significant potential to support the culinary tourism sector in the Kampung Arar area. However, a lack of effective marketing strategies has hindered the competitiveness of this product. Through this community service program, various activities are conducted to improve aspects of promotion, distribution, and packaging. Additionally, this initiative encourages collaboration with local culinary business owners to create a more integrated marketing ecosystem. The outcomes of this program are expected to increase the marketability of Kasia chili sauce, expand its market reach, and contribute to boosting the local community's income.

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Journal Info
Jurnal Pengabdian Pada Masyarakat METHABDI
Website

Abbrev

methabdi

Publisher

Universitas Methodist Indonesia

Subject

Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Immunology & microbiology Languange, Linguistic, Communication & Media Medicine & Pharmacology Physics Public Health

Description

urnal Pengabdian Pada Masyarakat METHABDI merupakan jurnal yang dikelola oleh Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) dan diterbitkan oleh Universitas Methodist Indonesia untuk mempublikasikan karya-karya ilmiah yang berupa laporan pengabdian masyarakat dari multi disiplin ilmu. Jurnal ...