<![CDATA[Tanaman bambu banyak ditemukan di Indonesia mulai dari dataran rendah sampai pegunungan. Di Desa Kalirancang terdapat potensi keahlian atau keterampilan para pengrajin bambu di desa serta budaya masyarakat dalam mengelola dan memanfaatkan tanaman bambu. Pusat Ekonomi (EconHub) yang berisi kegiatan strategi pemasaran, inovasi produk, serta mengenalkan konsep ekonomi kreatif dapat menjadi inovasi dan motivasi pengrajin bambu di Desa Kalirancang untuk meningkatkan pendapatan UMKM pada kerajinan bambu. Penelitian deskriptif kuantitatif bertujuan untuk mendeskripsikan suatu fenomena, peristiwa, gejala dan kejadian secara sistematis, faktual serta akurat. Pengambilan sampel dilakukan secara purposive sampling terhadap Kelompok Pengrajin Bambu di Desa Kalirancang, Kecamatan Alian, Kabupaten Kebumen. Kata Kunci: Bambu, EconHub, Kerajinan Bambu, dan Desa Kalirancang ABSTRACT Bamboo plants are commonly found in Indonesia, ranging from lowlands to mountainous areas. In the village of Kalirancang, there is potential in the skills and craftsmanship of the bamboo artisans, as well as the community's culture in managing and utilizing bamboo plants. The Economic Center (EconHub), which includes marketing strategy activities, product innovation, and the introduction of creative economy concepts, can serve as an innovation and motivation for bamboo craftsmen in Kalirancang Village to increase the income of small and medium enterprises in bamboo crafts. Quantitative descriptive research aims to systematically, factually, and accurately describe a phenomenon, event, symptom, and occurrence. The sampling was conducted using purposive sampling on the Bamboo Craftsmen Group in Kalirancang Village, Alian District, Kebumen Regency.]]>
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