Journal of Economics and Public Health
Vol 3 No 4 (2024): Journal of Economics and Public Health: December 2024

The Influence of Product Quality and Price on Repurchase Interest Through Consumer Satisfaction at Coffee Shops in Denpasar City

Widnyani, Ni Made (Unknown)
Aristayudha, A.A. Ngurah Bagus (Unknown)
Rettobjaan, Vitalia Fina Carla (Unknown)
Richadinata, Kadek Riyan Putra (Unknown)
Astitiani, Ni Luh Putu Surya (Unknown)



Article Info

Publish Date
20 Dec 2024

Abstract

Consumer satisfaction is a measure of the value of a product and service that will affect consumer interest in repurchasing the product or reusing the service. In addition to the quality of the product itself, price is one of the indicators that indirectly affects consumer response to repurchase the goods. This study aims to determine the effect of product quality, price on repurchase interest through consumer satisfaction at coffee shops in Denpasar. Method: This study uses a quantitative method with a differential analytical descriptive approach. The number of samples used was 100 respondents calculated from the number of indicators in the question. The questionnaire used has been tested for validity and reliability. The results of the study were analysed usingalternative structural equation modeling (SEM) method PLS (Partial Least Square) with the SmartPLS 3.0 M3 program. The results of this study indicate that price and consumer satisfaction factors affect consumer repurchase interest, while product quality is not significant to consumer repurchase interest. Mediating consumer satisfaction is proven to only apply to the relationship between price and repurchase interest. Satisfaction indirectly influences consumer repurchase interest in addition to paying attention to product quality and the price of the product itself.

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Journal Info

Abbrev

JEPH

Publisher

Subject

Economics, Econometrics & Finance Education Public Health

Description

Journal of Economics and Public Health, presents scientific writings on information and updates of economics and public health. Journal of Economics and Public Health had been published four times (four number) annually (per volume) in English with electronically and printed. It includes research ...