This study investigates the psychological mechanisms underlying aggressive behavior among Free Fire gamers in the context of Kerinci Malay culture. By employing in-depth interviews, this research explores the interplay between cultural values, game-related experiences, and individual psychological factors. A case report of an individual (HA) exhibiting Free Fire addiction and a propensity for aggression was conducted. Thematic analysis was employed to analyze the data. Findings indicate that a confluence of factors, including cultural concepts of honor and esteem, customs and traditions, social context contribute to aggressive tendencies. These results highlight the need for a comprehensive understanding of cultural and psychological determinants of online aggression to develop effective prevention and intervention strategies.
                        
                        
                        
                        
                            
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