The Stand-Up Comedy Lombok community holds significant potential in supporting the development of creative tourism in West Nusa Tenggara (NTB). As a modern performing art, stand-up comedy functions not only as entertainment but also as a medium for conveying local cultural values in an engaging and universal manner. This study reveals that the community effectively packages traditional stories, social issues, and unique Lombok cultural practices into comedic material that is both educational and entertaining. Observations indicate that their performances often attract cross-cultural audiences, promote local traditions, and create authentic tourism experiences.
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