<![CDATA[The Stand-Up Comedy Lombok community demonstrates substantial potential in advancing creative tourism development in West Nusa Tenggara (NTB), Indonesia. While studies on cultural tourism have primarily emphasized traditional arts and heritage-based performances, limited scholarly attention has been given to contemporary creative expressions such as stand-up comedy. This study aims to examine how the Lombok stand-up comedy community contributes to tourism by transforming humor into a medium for cultural communication and destination branding. Employing a qualitative descriptive approach through observations, interviews, and performance analysis, the research highlights how comedians creatively integrate traditional narratives, local wisdom, social issues, and unique cultural practices of Lombok into their material. The findings reveal that performances not only entertain but also serve as an educational platform that facilitates cultural transmission, encourages cross-cultural understanding, and strengthens audience engagement. Furthermore, their shows often attract diverse audiences, enhance the visibility of Lombok’s cultural identity, and foster authentic and memorable tourism experiences. The study contributes to the discourse on creative tourism by positioning stand-up comedy as a modern performing art capable of bridging cultural heritage and contemporary entertainment. The implications suggest that policymakers and tourism stakeholders should recognize and support such creative communities as strategic partners in sustainable tourism development in NTB.]]>
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