Jurnal Pengabdian Masyarakat
Vol. 3 No. 2

Pengembangan Strategi Re-Branding UMKM Desa Majakerta untuk Meningkatkan Penjualan

Sopwan, Indra Drajat (Unknown)
Setiawati, Septia Eka (Unknown)
Muaviah, Evih (Unknown)
Ramadhani, Fitria (Unknown)
Linda, Rosih (Unknown)
Nurlaeli, Alisa (Unknown)
Wandini, Silpi (Unknown)
Sindiawati, Triana (Unknown)
Cunayah, Cunayah (Unknown)
Ali, Salma (Unknown)
Sinta, Dewi (Unknown)
Haekal, Muhammad (Unknown)
Yusuf, Maulana (Unknown)
Juandi, Oka Hedi (Unknown)
Maulana, Asep (Unknown)
Sopiyudin, Sopiyudin (Unknown)
Adilah, Moch. Yasin Nur (Unknown)



Article Info

Publish Date
01 Mar 2025

Abstract

Prosomi is one of the MSMEs located in Majakerta Village, Balongan District, Indramayu Regency, which processes mangoes into syrup and juice products, and there are fish ball MSMEs that use local seafood. Although these two MSMEs have significant potential, they are still not well known by the people of Indramayu Regency due to the lack of a strong visual identity and limited promotional efforts. Therefore, a strong brand identity development is necessary to attract consumer attention and increase awareness of the Mango Syrup and Fish Meatball products. The main goal of this design project is to create a stronger and more professional brand identity by designing banners, logos, and packaging that can represent the values and character of Prosomi Mango Syrup and Fish Meatballs, with the hope of strengthening the product's position in the market and enhancing its competitiveness among consumers.

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Journal Info

Abbrev

judimas

Publisher

Subject

Humanities Computer Science & IT Education Health Professions Other

Description

Jurnal Pengabdian Masyarakat (JUDIMAS): bna journal aims to publish articles on the results of community service from academics, researchers and practitioners in various fields of science including education, engineering, agriculture, health, social humanities, information technology, and ...