<![CDATA[Jatiduwur, a village in the northern part of Jombang district, is renowned for its Wayang Topeng art. By nurturing this art form, Jatiduwur can uplift its community spirit and promote Jombang as a guardian of cultural heritage. The focus extends beyond modernizing performances and training new talent; it also includes creating marketable mask products to boost economic growth. Youth organizations and PKK members undergo training to sustain the tradition and establish a business network. Program activities encompass coordination, socialization, and four training sessions covering storyline composition, dance music innovation, souvenir crafting, and marketing strategies. Outcomes include the establishment of a Jatiduwur art studio with 37 performers, official registration, and the formation of a business group involving 17 PKK members. This initiative has not only enriched the cultural landscape but also enhanced community income through performances and merchandise sales, including t-shirts, keychains, and masks, with notable sales figures.]]>
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