<![CDATA[Thousands of students study Arabic rhetoric every year, yet only a handful truly grasp its beauty and complexity." This gap is not merely a matter of student capability but also a result of monotonous teaching materials and ineffective instructional methods. This study aims to develop Arabic rhetoric teaching materials focusing on Ilm al-Bayan and Ilm al-Badi' using a mind mapping approach. This approach seeks to enhance students' understanding and skills in comprehending complex rhetorical concepts in a more systematic and engaging manner. The research method employed is Research and Development (R&D) using the Borg & Gall model, which includes stages such as needs analysis, initial product design, expert validation, revisions, field testing, and product refinement. Data were collected through observations, semi-structured interviews, and document analysis involving 30 final-year students at Sekolah Tinggi Agama Islam Al-Yasini. The findings reveal that using mind mapping in teaching Arabic rhetoric significantly improves conceptual understanding, student engagement, and instructional appeal. Evaluations by material experts, instructional tool experts, and graphic design experts resulted in scores of 98.7% (Excellent), 90% (Excellent), and 88.7% (Very Good), respectively. These findings affirm that the developed teaching materials are valid, effective, and capable of enhancing students' learning outcomes in understanding Arabic rhetoric. This study recommends adopting mind mapping as an innovative strategy in teaching Arabic rhetoric to achieve more effective and sustainable learning outcomes.]]>
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