Dari Canva Ke Instagram: Inovasi Pelatihan Desain Promosi Digital Bagi Mahasiswa Pendidikan Bahasa Mandarin Universitas Negeri Makassar

Wahyuni, Sry
Azizah, Mir’ah
Samad, Ita Sarmita
As’ary, Muawwal Al
Isnaeni, Isnaeni

Jurnal Dedikasi
Vol 27, No 1 (2025): JURNAL DEDIKASI (Article in Press)

In the era of digital 4.0 and society 5.0, designing skills have become essential for students in supporting both academic and professional activities, including promotion through social media platforms. This article discussed a training program on creating digital promotional media using flyer design with the Canva application. The training targeted first-year students of Mandarin Language Education Study Program of Universitas Negeri Makassar who were lacked basic skills in designing flyer. It was conducted in two days using a project-based learning approach and ended with an exhibition program as a direct promotion of their digital flyers. Publishing the digital flyer on Instagram was also the practical promotion carried out in this training. The result demonstrated that students' comprehension and proficiency in designing creative, communicative, and professional digital flyer had improved.