Jurnal IPTEK Bagi Masyarakat
Vol 4 No 3 (2025)

Pemberdayaan Masyarakat Pedesaan Melalui Pelatihan Anyaman Bambu dan Pemasaran Digital untuk Pertumbuhan Ekonomi yang Berkelanjutan

Effendi, Harris (Unknown)
Nurhaida, Dida (Unknown)
Haryadi, Ekananda (Unknown)



Article Info

Publish Date
25 Apr 2025

Abstract

The bamboo weaving craft training program in Sikulan Village, Jiput, Pandeglang, Banten, aims to empower the community by enhancing technical and entrepreneurial skills based on local potential. This initiative is driven by the underutilization of bamboo as an economic commodity, despite its abundant availability in the village environment. The method used is Participatory Rural Appraisal (PRA), applying a participatory approach in the planning, implementation, and evaluation stages. The training was conducted in three phases: entrepreneurship socialization; technical training on bamboo weaving and digital marketing; and outcome evaluation. A total of 20 participants were actively involved and showed high enthusiasm, with an attendance rate of 95%. The training materials covered basic weaving techniques, product design, social media use for promotion, and simple business planning. Evaluation results indicated a significant improvement in pre-test and post-test scores, as well as in the quality of the craft products produced. More than 50 products were created by participants, and one new business group was formed after the training. Additionally, the Instagram account @sinar.sikulan was successfully launched as a digital showcase for the products. This training not only enhanced the community’s technical skills but also encouraged the emergence of new economic opportunities and strengthened local cultural identity through creative economy strategies. In conclusion, the training effectively increased community capacity and can be replicated as a sustainable village empowerment model.

Copyrights © 2025






Journal Info

Abbrev

j-ibm

Publisher

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Mechanical Engineering Physics Public Health Social Sciences

Description

J-IbM: Jurnal IPTEK bagi Masyarakat, diterbitkan oleh Ali Institute of Research and Publication (AIRA). J-IbM menerbitkan artikel ilmiah berkaitan dengan pengabdian, praktik dan proses keterlibatan masyarakat. J-IbM adalah jurnal online peer-review yang didedikasikan untuk publikasi penelitian ...