Alasan Pria Dalam Membeli Sampo Wanita: Studi Keputusan Pembelian

Walangitan, Misael Aldo
Rondonuwu, Bervie Fransel
Pontorondo, Immanuel Christian
Sinaga, Floren Agnesia

CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia
Vol. 5 No. 2 (2025): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia

This research aimedto determine the reasons behind men's purchasing decisions for women's shampoo products. This research was conducted in the Manado State Polytechnic environment, with a sample consisting of male students of the Manado State Polytechnic. The research method used is qualitative, with a bold interview approach via Google Forms. This research identifies several reasons that influence men's purchasing decisions regarding women's shampoo, which are then determined to be factors that influence purchasing decisions. The factors identified are product quality, smell andsocial influence. These findings provide deeper insight into male consumers' behaviortowards products marketed to women.