Peningkatan Pengetahuan Petani Madu tentang Pemasaran Digital melalui Pengembangan Website E-Commerce KTH Sadar Tani Muda Desa Bojongmurni

Pesalmen Butarbutar
Noviana Yuliawati
Arina Destyana
Bima Yeremia Hutahaean
Muhammad Sidiq Haryadi Sutisna
Ribka Wahyuni Simarmata
Agief Julio Pratama
M. Iqbal Nurulhaq
Tri Budiarto
Widya Hasian Situmeang
Ratih Kemala Dewi
Restu Puji Mumpuni
Edi Wiraguna

Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat
Vol. 3 No. 3 (2025): juli : Bumi : Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat

Digital marketing has become a crucial solution for honey farmers to boost sales and expand their market reach. This community service activity aims to enhance the knowledge of honey farmers in the KTH Sadar Tani Muda group regarding the use of e-commerce websites for honey product marketing. The methods employed include training, mentoring, and the development of a simple e-commerce platform-based website. The results indicate a significant improvement in farmers' understanding of digital marketing benefits, e-commerce features, and independent product content management. Additionally, the developed website has enhanced the online visibility of honey products. The impact of this initiative extends beyond increased sales, opening broader marketing opportunities. This activity is expected to serve as a model for other farmer groups in adopting digital technology for business development