Jurnal Penelitian Progresif (JPP)
Vol 4 No 2 (2025): MARCH 2025 - AUGUST 2025

TRANSFORMASI SISTEM PEMASARAN GLOBAL DI ERA DIGITAL

Elijon Tumanggor (Unknown)
Juwita Sihotang (Unknown)
Jesica Purba (Unknown)
Raymond Fransiscus (Unknown)

Article Info

Publish Date
10 Jul 2025

Abstract

In the era of development, the digital age has had a considerable impact on the global marketing system. In this era, companies are required to be able to adapt to changes and developments in technology, consumer behavior, and international market dynamics that continue to grow rapidly. The use of social media, artificial intelligence, big data analytics and e-commerce platforms has transformed and influenced traditional marketing strategies to become more integrated, responsive, and data-driven. This article aims to find out how the global marketing system is transforming in the digital era, by prioritizing the strategies, challenges, and opportunities faced by companies in effectively reaching the global market

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Penelitian Progresif (JPP)
Website

Abbrev

jpp

Publisher

CV NASKAH ACEH

Subject

Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Description

Kewajiban perkembangan ilmu pengetahuan yang harus dimanfaatkan langsung baik secara teoritis maupun empiris terbukti telah memberikan dampak positif dari berbagai aspek kehidupan masyarakat. Perkembangan ilmu di berbagai bidang banyak memberikan manfaat bagi peningkatan efektifitas dan efisiensi ...