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All Journal Jurnal Penelitian Progresif (JPP) Jurnal Bisnis Inovatif dan Digital
Juwita Sihotang
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Keberagaman Produk dan Lokasi terhadap Niat Beli di UD. Jesron Elijon Tumanggor; Tino Osama Munthe; Juwita Sihotang; Bayu Teta
Jurnal Bisnis Inovatif dan Digital Vol. 2 No. 3 (2025): Juli : Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v2i3.611

Abstract

This study aims to determine the effect of product diversity and location on consumer purchase intention at UD Jesron. This research uses a quantitative approach with a survey method through questionnaires distributed to 40 respondents who have purchased products at UD Jesron. Data were analyzed using validity tests, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, t-test, F-test, and coefficient of determination (R²) with the help of SPSS version 25. The results showed that product diversity had no significant effect on purchase intention (sig. 0.849 > 0.05), while location had a positive and significant effect on purchase intention (sig. 0.010 < 0.05). Simultaneously, both variables significantly affected purchase intention with a significance value of 0.000 < 0.05. The coefficient of determination indicates that 33.8% of the variation in purchase intention is influenced by product diversity and location, while the rest is influenced by other variables outside the model. Based on these findings, it is suggested that UD Jesron should optimize its business location and implement appropriate marketing strategies for its products.
USE OF MANAGEMENT INFORMATION SYSTEMS TO IMPROVE EFFICIENCY AND EFFECTIVENESS OF MEDAN CITY GOVERNMENT Juwita Sihotang; Tiurlan Manullang; Munthe, Tino Osama; Irwan Nopian Sinaga
Jurnal Penelitian Progresif Vol 4 No 2 (2025): MARCH 2025 - AUGUST 2025
Publisher : CV Naskah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jpp.v4i2.217

Abstract

This research aims to examine the implementation of the Management Information System (MIS) within the Medan City Regional People's Representative Council (DPRD) and its impact on operational efficiency and public service effectiveness. Using a descriptive qualitative approach, data were collected through interviews with interns placed in the Bapemperda section. The findings indicate that the information system has assisted in the execution of administrative tasks; however, the effectiveness of its implementation is still influenced by human resource factors, particularly in terms of task placement that aligns with individual competencies. A lack of understanding in certain work areas leads to ineffectiveness in task execution. This study recommends the need for improved communication between educational institutions, interns, and government agencies to ensure appropriate placement of interns. Additionally, enhancing capacity and training related to the use of information systems is also crucial to support efficiency and effectiveness in government performance.
TRANSFORMASI SISTEM PEMASARAN GLOBAL DI ERA DIGITAL Elijon Tumanggor; Juwita Sihotang; Jesica Purba; Raymond Fransiscus
Jurnal Penelitian Progresif Vol 4 No 2 (2025): MARCH 2025 - AUGUST 2025
Publisher : CV Naskah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jpp.v4i2.222

Abstract

In the era of development, the digital age has had a considerable impact on the global marketing system. In this era, companies are required to be able to adapt to changes and developments in technology, consumer behavior, and international market dynamics that continue to grow rapidly. The use of social media, artificial intelligence, big data analytics and e-commerce platforms has transformed and influenced traditional marketing strategies to become more integrated, responsive, and data-driven. This article aims to find out how the global marketing system is transforming in the digital era, by prioritizing the strategies, challenges, and opportunities faced by companies in effectively reaching the global market
Co-Authors Bayu Teta Elijon Tumanggor Irwan Nopian Sinaga Jesica Purba Munthe, Tino Osama Raymond Fransiscus Tino Osama Munthe Tiurlan Manullang