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All Journal Journal of Islamic Economics and Finance Jurnal Penelitian Progresif (JPP) Jurnal Bisnis Inovatif dan Digital
Elijon Tumanggor
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Keberagaman Produk dan Lokasi terhadap Niat Beli di UD. Jesron Elijon Tumanggor; Tino Osama Munthe; Juwita Sihotang; Bayu Teta
Jurnal Bisnis Inovatif dan Digital Vol. 2 No. 3 (2025): Juli : Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v2i3.611

Abstract

This study aims to determine the effect of product diversity and location on consumer purchase intention at UD Jesron. This research uses a quantitative approach with a survey method through questionnaires distributed to 40 respondents who have purchased products at UD Jesron. Data were analyzed using validity tests, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, t-test, F-test, and coefficient of determination (R²) with the help of SPSS version 25. The results showed that product diversity had no significant effect on purchase intention (sig. 0.849 > 0.05), while location had a positive and significant effect on purchase intention (sig. 0.010 < 0.05). Simultaneously, both variables significantly affected purchase intention with a significance value of 0.000 < 0.05. The coefficient of determination indicates that 33.8% of the variation in purchase intention is influenced by product diversity and location, while the rest is influenced by other variables outside the model. Based on these findings, it is suggested that UD Jesron should optimize its business location and implement appropriate marketing strategies for its products.
Peran Penganggaran dalam Proses Pengambilan Keputusan di Tingkat Manajerial Nurhasanah Nurhasanah; Elijon Tumanggor; Iman Putra Jaya Hulu
Journal of Islamic Economics and Finance Vol. 3 No. 3 (2025): Agustus: Journal of Islamic Economics and Finance
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v3i3.3075

Abstract

Budgeting plays a crucial role in organizational planning and control processes. This study aims to examine the strategic function of budgeting in managerial decision-making. Using a qualitative descriptive approach and literature review methodology, the study reveals that budgeting acts as a guide for resource allocation, performance evaluation, and uncertainty reduction in decision-making. Moreover, budgeting enhances interdepartmental coordination and managerial accountability. The findings confirm that budgeting is not merely an administrative procedure but a strategic instrument that supports the achievement of organizational goals.
TRANSFORMASI SISTEM PEMASARAN GLOBAL DI ERA DIGITAL Elijon Tumanggor; Juwita Sihotang; Jesica Purba; Raymond Fransiscus
Jurnal Penelitian Progresif Vol 4 No 2 (2025): MARCH 2025 - AUGUST 2025
Publisher : CV Naskah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jpp.v4i2.222

Abstract

In the era of development, the digital age has had a considerable impact on the global marketing system. In this era, companies are required to be able to adapt to changes and developments in technology, consumer behavior, and international market dynamics that continue to grow rapidly. The use of social media, artificial intelligence, big data analytics and e-commerce platforms has transformed and influenced traditional marketing strategies to become more integrated, responsive, and data-driven. This article aims to find out how the global marketing system is transforming in the digital era, by prioritizing the strategies, challenges, and opportunities faced by companies in effectively reaching the global market
THE ROLE OF MANAGEMENT INFORMATION SYSTEMS IN MANAGERIAL DECISION-MAKING Elijon Tumanggor; Selvina Sitinjak; Jesica Purba; Irwan Nopian Sinaga
Jurnal Penelitian Progresif Vol 4 No 2 (2025): MARCH 2025 - AUGUST 2025
Publisher : CV Naskah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jpp.v4i2.224

Abstract

Management Information Systems (SIMs) are a very important tool in helping managers make decisions. The information provided by the driver's license is accurate, fast, and easy to understand. In the world of work, managers are often faced with a variety of problems that require immediate solutions. This study aims to explain how driver's licenses help managers in making decisions. The methods used are literature studies and descriptive approaches. The results show that SIM not only speeds up the decision-making process, but also assists managers in analyzing problems, determining the best options, and minimizing errors. SIM also plays an important role in presenting data that supports organizational planning and strategy. With a driver's license, managers can work more efficiently, organized, and productively.
Co-Authors Bayu Teta Iman Putra Jaya Hulu Irwan Nopian Sinaga Jesica Purba Juwita Sihotang Nurhasanah Nurhasanah Raymond Fransiscus Selvina Sitinjak Tino Osama Munthe