This research stems from students’ low reading interest. Objectives encompass illustrating the implementation of the School Literacy Movement program within learning activities to foster reading interest among third-grade students at SD Negeri 38 Payakumbuh and identifying factors supporting and hindering that program’s execution. Employing a qualitative case study approach, data collection methods include observation, interviews, and documentation. Data analysis unfolds across three stages: data reduction, data presentation, and drawing conclusions. Participants comprise third-grade homeroom teachers along with their students. Findings reveal implementation of the School Literacy Movement through several initiatives: 15‑minute daily reading before lessons kick off, a Love‑Reading Campaign, a reading corner, and class bulletin boards. Supporting factors include available facilities and infrastructure, presence of a reading corner, and classroom bulletin boards. Meanwhile, obstacles comprise limited reading materials, students’ low reading interest, and inadequate facilities.
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