This study aims to describe the implementation of management coaching applied by principals at SDN Simpang 1 in Sindangbarang District and SDN Bojongkoneng in Naringgul District, Cianjur Regency. A qualitative approach with a case study esign was used to gain an in-depth understanding of the implementation of principal management training and its impact on teacher performance. The results of the study showed a good increase in teacher competence, especially in pedagogical, social, professional, and personal aspects, after participating in the coaching program. Data from observations and interviews revealed an increase in self-confidence, communication skills, learning management, and better mastery of subject matter. This study shows that coaching applied with a systematic and structured approach is able to create a positive school climate, increase collaboration between teachers, and ultimately contribute to improving joint learning. The uniqueness of this study lies in the application of coaching based on managerial principles in addition to focusing on improving individual competence but also on changing the overall school climate. These findings provide recommendations for strengthening principal coaching skills, providing sufficient time and resources, and creating good school habits in the development ofsustainable teacher potential.
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