Jurnal Ilmiah Universitas Batanghari Jambi
Vol 25, No 2 (2025): Juli

Analisis Brand Image terhadap Minat Mahasiswa Masuk Perguruan Tinggi menggunakan Metode Cochrand Q Test dan Marketing Mix (Studi Kasus: Mahasiswa S-1 Teknik Industri UIN Suska Riau)

Tiyandari, Reni Sulis (Unknown)
Kusumanto, Ismu (Unknown)
Suherman, Suherman (Unknown)
Umam, Muhammad Isnaini Hadiyul (Unknown)
Nofirza, Nofirza (Unknown)

Article Info

Publish Date
28 Jul 2025

Abstract

This study aims to analyze the factors that shape the brand image of the Industrial Engineering Department of UIN Suska Riau and design a promotional strategy using the Cochran test and marketing mix methods. Data were obtained from 100 respondents through a questionnaire. The results showed significant differences between the attributes tested, with a Q value > X² table in all tests. The main factors that shape the brand image include reputation, accreditation, teaching staff, quality of education, and student comfort.

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Journal Info
Jurnal Ilmiah Universitas Batanghari Jambi
Website

Abbrev

ilmiah

Publisher

Universitas Batanghari Jambi

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

Description

Jurnal Ilmiah Universitas Batanghari Jambi adalah peer-review jurnal akses terbuka yang bertujuan untuk berbagi dan diskusi mengenai isu dan hasil penelitian yang lagi hangat pada saat ini. Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, ...