<![CDATA[Centric economics is an approach to economic development that emphasizes the concentration of economic activities based on the specific potential of a region. The centric economy in question is the comparative advantage of Gowa Regency. Gowa Regency has a comparative advantage in the micro business sector, which is increasing every year, and the abundant horticultural sector, which is not properly managed by the government. Thus, various problems arise, starting from the lack of improvement in the MSME cluster and based on data on the economic growth of Gowa Regency, the horticultural sector as a primary sector has actually grown negatively compared to other sectors that have grown positively. If the centric economic management in Gowa Regency could be managed properly, the economic improvement would be much greater (PAD) and the horticultural sector could become the largest food self-sufficiency both nationally and internationally. This study aims to identify and describe how the increase in a centric economy in the development of micro businesses in Gowa Regency, the use of strategies, and the determining factors in the increase of a centric economy in the development of MSMEs in Gowa Regency. This type of research uses a qualitative approach with a descriptive method. Data collection was carried out using field observation, interviews, and documentation techniques. The data analysis technique uses data collection, data condensation, data presentation, and drawing conclusions. The results of this study indicate that the strategy of centric economic improvement in the development of micro businesses in Gowa Regency based on Lincolin Arsyad's 2000 theory on regional economic development strategies is not running optimally where the primary sector, which is the comparative advantage in Gowa Regency, has actually experienced negative growth of -2.22 percent. It was also found that the implementation of this strategy was constrained by several determining factors, including: the lack of facilities and infrastructure for business actors, limited access to capital, lack of analysis of potential comparative advantages by the government, as well as difficulties in export access and lack of utilization of research. This causes the increase in a centric economy to not run optimally. Thus, to realize an increase in a centric economy, four pillars of MSME development are needed, namely government, human resources, comparative advantages, and research.]]>
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