International Journal of Education, Vocational and Social Science
Vol. 4 No. 04 (2025): September - November, International Journal of Education, Vocational and Socia

Financial Literacy: A Phenomenological Study Of Female MSME Activities From A Digital Marketing Perspective

Nuraisyiah (Unknown)
Muhammad Azis (Unknown)
Muhammad Hasan (Unknown)

Article Info

Publish Date
19 Oct 2025

Abstract

This study analyzes financial literacy from a digital marketing perspective in 15 women-owned MSMEs in Makassar City, spanning the service, culinary, beauty and personal care, and fashion sectors. The study was a qualitative study using phenomenological methods. The results indicate that understanding financial literacy helps women MSMEs conduct effective, efficient, and sustainable digital marketing.

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Journal Info
International Journal of Education, Vocational and Social Science
Website

Abbrev

IJEVSS

Publisher

CV. Cita Utilitas Utama

Subject

Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

Description

International Journal of Education Vocational and Social Science(IJEVSS ) is  a peer-reviewed journal which welcomes submissions involving a critical discussion of policy and practice, as well as contributions to conceptual and theoretical developments in the field. It includes articles based on ...