PEMBERDAYAAN IDENTITAS SEKOLAH MELALUI PRODUKSI VIDEO PROFIL

Putu Desi Anggerina Hikmaharyanti
Putu Gede Budiartha
Ni Nyoman Deni Ariyaningsih
I Gusti Ayu Agung Sintha Satwika
Ni Putu Cahyani Putri Utami
Yohana Maya Sari

LOKATARA SARASWATI
Vol 4 No 2 (2025): Lokatara Saraswati: Jurnal Pengabdian kepada Masayarakat

This community engagement initiative aims to strengthen the institutional identity of SD Negeri 2 Jehem, Bangli, through the production of a school profile video based on local narratives and community participation. A team from the Faculty of Foreign Languages, Universitas Mahasaraswati Denpasar, carried out a series of activities including observation, scriptwriting, and video production. The results indicate that a collaborative approach rooted in local cultural values can enhance stakeholders’ sense of ownership and pride, while also expanding the school’s visibility through digital media. This article reflects the potential synergy between academia and primary education communities in building authentic and inspiring school representations.