Martabe : Jurnal Pengabdian Kepada Masyarakat
Vol 7, No 7 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT

IMPLEMENTATION OF THE HIGH TOUCH, HIGH TEACH, AND HIGH TECH FRAMEWORK FOR BEGINNER BATIK BUSINESS

Ratnawati, Ike (Unknown)
Rahman Prasetyo, Abdul (Unknown)
Iriaji, Iriaji (Unknown)
Aruna, Alby (Unknown)
Marcelliantika, Adinda (Unknown)
Putri Surya, Eka (Unknown)
Atma Wijaya, Ginanjar (Unknown)



Article Info

Publish Date
02 Aug 2024

Abstract

The batik industry in Indonesia faces the challenge of modernization while maintaining its rich traditions. Batik beginners are often hampered by limited knowledge and access to technology. This research aims to explore the effectiveness of the High Touch, High Teach, and High Tech framework in supporting start-up batik businesses for innovation and sustainable growth. This research uses the ADDIE Model (Analysis, Design, Development, Implementation, Evaluation) to implement the framework. The Analysis Phase involves collecting data about the needs of a budding batik business. The Design and Development stage builds a strategy that integrates High Touch, High Teach, and High Tech approaches. Implementation was carried out through pilots in a number of start-up batik businesses, with assistance and training. Evaluation involves validation by batik experts and analysis of feedback from batik entrepreneurs. This framework shows significant improvements in product quality, process efficiency, and market reach of start-up batik businesses. Validation by batik experts confirms an increase in the combination of traditional values and modern innovation.

Copyrights © 2024






Journal Info

Abbrev

martabe

Publisher

Subject

Agriculture, Biological Sciences & Forestry Arts Humanities Education Social Sciences

Description

Martabe Journal -Jurnal Pengabdian Masyarakat, published by Institute of Research and Community Service Universitas Muhammadiyah Tapanuli Selatan. This journal contains the results of publication lecturers to the community of agrokompleks, Teacher Training and Science of teknosains, and sosbudkum ...