Jurnal Penelitian Pendidikan IPA (JPPIPA)
Vol 11 No 9 (2025): September

Utilization of the AI-BERT Model for Analyzing Student Sentiments toward Campus Services at Higher Education Institutions in South Tangerang City

Azzahra, Sitti Aliyah (Unknown)
Suharmanto (Unknown)
Aini, Emizatul (Unknown)
Noor, M. Arief (Unknown)
Candra, Hendra (Unknown)



Article Info

Publish Date
25 Sep 2025

Abstract

This study aims to evaluate students’ satisfaction with academic services and analyze open-ended opinions using the Artificial Intelligence Bidirectional Encoder Representations from Transformers (AI-BERT) model. The research employed a quantitative experimental method, combining a five-point Likert scale survey across seven academic service indicators and AI-BERT sentiment analysis of 150 student comments. The results indicate that the overall student satisfaction level falls into the “good” category, with a Student Satisfaction Index (SSI) of 78.53%. The highest-rated indicator was access to academic information (mean = 4.21), while the lowest was administrative service speed (mean = 3.67). Sentiment analysis revealed 60.67% positive, 36.00% negative, and 3.33% neutral opinions, highlighting the need for improvement in service speed and staff responsiveness. Evaluation of the AI-BERT model demonstrated superior performance with an accuracy of 91.3% and an F1-score of 0.913, outperforming conventional methods such as SVM and Naïve Bayes. These findings provide a basis for recommendations on developing digital-based academic service strategies and leveraging AI technology to enhance service efficiency and quality.

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Journal Info

Abbrev

jppipa

Publisher

Subject

Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Education Materials Science & Nanotechnology Physics

Description

Science Educational Research Journal is international open access, published by Science Master Program of Science Education Graduate Program University of Mataram, contains scientific articles both in the form of research results and literature review that includes science, technology and teaching ...