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All Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) Fokus Ekonomi JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS) Journal of Community Research & Engagement (JCRE)
Noor, M. Arief
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Materials Science & Nanotechnology Mathematics Physics Social Sciences

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INNOVATION AND COLLABORATION: STRATEGIES OF ONLINE FOOD DELIVERY MSMES AROUND STIE GANESHA TO ENHANCE COMPETITIVENESS IN THE DIGITAL ERA Siregar, Fuad Gagarin; Noor, M. Arief; Saefullah, Aep
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 20, No 1 (2025): June 2025
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.20.1.116-126

Abstract

This study aims to analyze the role of product innovation and strategic collaboration in enhancing the competitiveness of SMEs in the online food delivery business around STIE Ganesha. Using a qualitative approach, data were collected through in-depth interviews with 25 SME actors selected based on criteria such as minimal technology usage (e.g., WhatsApp Business) and experience collaborating with other SMEs. The findings reveal that menu innovation based on local trends, inter-SME collaboration for logistical efficiency (e.g., shared delivery fleets), and the use of simple technologies like WhatsApp broadcast lists significantly enhance business visibility and customer loyalty. Key challenges include limited access to technology training and reliance on third-party platforms, which impact profit margins. This study recommends developing a collaborative ecosystem involving academia, government, and business actors to strengthen SME capacity through locally tailored business incubation programs and technical mentoring
PENGARUH PEMASARAN MEDIA SOSIAL DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO TIGER WILD STORE Kurniawan, Andri; Noor, M. Arief; Sutrisno, Hadi; Hakim , Melati Puspita
Jurnal Ilmiah Ekonomi Manajemen & Bisnis Vol. 1 No. 2 (2023): May 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/x72zw498

Abstract

This study examines the influence of social media marketing and service quality on consumer purchasing decisions at Tiger Wild Store. Against the background of the increasing use of the internet and social media, this study highlights the significant role of social media such as Instagram, Facebook, and others in product promotion. In addition, the quality of service received by consumers also affects purchasing decisions. This study uses a quantitative descriptive method with a population of all Tiger Wild Store consumers and a sample of 50 respondents. Data were collected through questionnaires and analyzed using a Likert scale, validity, and reliability tests. The results showed a significant influence between social media marketing and service quality on consumer purchasing decisions. These findings provide insight for companies to improve marketing and service strategies to increase sales.
Market Analysis and Business Operations of Online Food Delivery Around STIE Ganesha Saefullah, Aep; Siregar, Fuad Gagarin; Noor, M. Arief; Salima, Rianti; Rosliana, Rosliana
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 3 (2025): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i3.4278

Abstract

Purpose: This study examines the market dynamics, operational challenges, and competitive strategies of SMEs in the online food delivery sector around STIE Ganesha, with a focus on identifying performance drivers and actionable solutions for business optimization. Methodology/approach: A qualitative descriptive approach was adopted, involving semi-structured interviews with 20 SME owners using GoFood, GrabFood, and ShopeeFood. Data were collected from December 2024 to February 2025 and analyzed thematically to map operational patterns and market behaviors. Results/findings: Key determinants of customer retention included taste quality (highlighted by 85% of respondents), service speed (70%), and promotional effectiveness (65%). SMEs leverage product differentiation (e.g., hyperlocalized menus) and platform partnerships to sustain their market share. However, challenges persist, such as platform instability (reported by 60% of businesses) and insufficient digital literacy for advanced marketing tactics. Conclusions: The study underscores that SMEs’ competitiveness in campus-centric markets hinges on balancing micromarket responsiveness (e.g., adapting to seasonal demand) with operational agility. The strategic integration of digital tools and collaborative logistics, rather than reliance on third-party platforms alone, has emerged as critical for scalability. Limitations: The findings are context-bound to SMEs near STIE Ganesha and major delivery platforms. Future studies should explore rural and non-campus ecosystems to validate the universality of the proposed strategies. Contribution: Theoretical: Expands the Resource Orchestration Framework by contextualizing SME strategies in hyper-localized digital economies. Introduces a micro market analysis model linking campus-specific demand cycles to operational decision-making.Practical: Provides actionable toolkits, including a Dynamic Pricing Matrix for demand fluctuations and a Partnership Optimization Framework for platform collaboration. Methodology/approach: The study was conducted from December 2024 to February 2025, employing a descriptive qualitative approach. Data were collected through semi-structured interviews with 20 business owners using platforms such as GoFood, GrabFood, and ShopeeFood. Results/findings: The taste quality, fast service, and effective promotions are crucial for attracting and retaining customers. Despite high competition, SMEs have maintained their market positions through product differentiation, flavor innovation, and promotional packages. Although online delivery platforms offer substantial support, respondents highlighted the need for improved platform stability and more consistent promotional efforts. They also expressed the importance of training in digital marketing and operational management to enhance competitiveness. Limitations: This study is limited to SMEs operating around STIE Ganesha and on major online platforms. Broader generalizations require similar studies in different regions with varying business models. The research contributes to the fields of entrepreneurship and business management by providing insights for policymakers, platform providers, and business associations. Contribution: These insights focus on supporting SMEs through training, platform partnerships, and strategic collaborations. The research focused on operational processes, customer service, marketing strategies, and platform support. Novelty : The exploration of how platform partnerships, operational innovation, and digital marketing strategies influence the performance of SMEs in the online food delivery market, a topic that has not been extensively explored in prior research.
Utilization of the AI-BERT Model for Analyzing Student Sentiments toward Campus Services at Higher Education Institutions in South Tangerang City Azzahra, Sitti Aliyah; Suharmanto; Aini, Emizatul; Noor, M. Arief; Candra, Hendra
Jurnal Penelitian Pendidikan IPA Vol 11 No 9 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i9.12663

Abstract

This study aims to evaluate students’ satisfaction with academic services and analyze open-ended opinions using the Artificial Intelligence Bidirectional Encoder Representations from Transformers (AI-BERT) model. The research employed a quantitative experimental method, combining a five-point Likert scale survey across seven academic service indicators and AI-BERT sentiment analysis of 150 student comments. The results indicate that the overall student satisfaction level falls into the “good” category, with a Student Satisfaction Index (SSI) of 78.53%. The highest-rated indicator was access to academic information (mean = 4.21), while the lowest was administrative service speed (mean = 3.67). Sentiment analysis revealed 60.67% positive, 36.00% negative, and 3.33% neutral opinions, highlighting the need for improvement in service speed and staff responsiveness. Evaluation of the AI-BERT model demonstrated superior performance with an accuracy of 91.3% and an F1-score of 0.913, outperforming conventional methods such as SVM and Naïve Bayes. These findings provide a basis for recommendations on developing digital-based academic service strategies and leveraging AI technology to enhance service efficiency and quality.
Pemberdayaan Kelompok Wanita Tani Dalam Mengolah Produk Pasca Panen Minuman Sereh Lemon Selasih Tohiroh, Tohiroh; Saefullah, Aep; Nurdin, Nurdin; Sukardi, Sukardi; Mulasih, Siti; Syahreza, Arief; Lesmana, Asep Surya; Rahmi, Cinta; Amalia, Fisy; Pardian, Ramadani; Candra, Hendra; Saksana, Joned Ceilandra; Noor, M. Arief
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/64vsjr35

Abstract

This community service aims to empower women's farmer groups in processing post-harvest products, specifically lemongrass lemon basil drink. The target of this activity is the Garuda RW 12 Women's Farmer Group in Cipayung Village, Ciputat District, South Tangerang City, which has great potential in developing processed products from local agricultural produce. The activity was conducted on Sunday, May 19, 2024, at the RW 12 Hall Office and the local garden. The method used in this activity includes intensive training and mentoring, covering the stages of planning, implementation, and evaluation. The training encompasses processing techniques, packaging, and marketing strategies for the lemongrass lemon basil drink product. The results show that the women's farmer group can process lemongrass lemon basil drink with good quality standards. Additionally, there was an increase in the knowledge and skills of group members in technical and managerial aspects. The products also received positive feedback from the local market, reflected in increased sales and consumer interest. The implications of this activity are the enhancement of the economic welfare of the women's farmer group through the diversification of post-harvest processed products and the strengthening of their capacity to develop small-scale agricultural-based businesses. This empowerment is expected to serve as a model that can be applied in other villages with similar conditions
Menghidupkan Prinsip 3R: Reuse, Reduce, dan Recycle untuk Masa Depan yang Berkelanjutan Di Kelompok Wanita Tani Garuda 12 Cipayung, Ciputat Rahmi, Cinta; Noor, M. Arief; Sukardi, Sukardi; Mulasih, Siti; Lesmana, Asep Surya; Syahreza, Arief; Nurdin, Nurdin; Tohiroh, Tohiroh; Saefullah, Aep
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/6dxp4137

Abstract

Protecting the environment is not just a task, but a moral responsibility that must be borne by every individual. However, it is unfortunate that many people still neglect environmental cleanliness, especially in the process of waste management. The 3R principle, which consists of Reuse, Reduce, and Recycle, is an important approach in managing waste and maintaining environmental sustainability. This community service activity aims to raise awareness and understanding of the importance of the 3R principle and creative ways to apply it in daily life. The program involves target partners from the Garuda 12 Women's Farmer Group in Cipayung Village, Ciputat District, South Tangerang City, with a total of 50 participants. The implementation methods include seminars, workshops, and direct practice held over one day on May 19, 2024. In this activity, participants were provided with theoretical explanations as well as practical demonstrations on how to apply the 3R principles in daily activities. The results of the activity showed an increase in participants' awareness and skills in better waste management. Qualitatively, participants demonstrated high enthusiasm and active involvement in discussions and Q&A sessions. Quantitatively, there was a significant increase in participants' understanding of the 3R principles, measured through pre-tests and post-tests. It is hoped that this activity can inspire significant and sustainable behavioral changes in protecting the environment
Co-Authors Aep Saefullah Aini, Emizatul ANDRI KURNIAWAN Cinta Rahmi Fisy Amalia Fuad Gagarin Siregar Hadi Sutrisno Hakim , Melati Puspita Hendra Candra Lesmana, Asep Surya Mulasih, Siti Nurdin Nurdin Ramadani Pardian Rosliana, Rosliana Saksana, Joned Ceilandra Salima, Rianti Sitti Aliyah Azzahra Suharmanto Sukardi Sukardi Syahreza, Arief Tohiroh, Tohiroh