Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Vol. 5 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI

Peningkatan Kapasitas Masyarakat Lokal Dalam Pemasaran Produk Wisata Dan Pengelolaan Homestay Di Desa Wisata Sidan

Ni Made Tirtawati (Unknown)
Dewa Ayu Made Lily Dianasari (Unknown)
Dewa Ayu Nyoman Aridayanti (Unknown)
Hanugerah Kristiona Liestiandre (Unknown)
Ni Made Eka Mahadewi (Unknown)



Article Info

Publish Date
04 Dec 2025

Abstract

Sidan Tourism Village as a tourism village assisted by the Tourism Destination Study Program has shown its existence in the stages of tourism village development. Through the assistance of training on tourism village governance, as well as training on strengthening product packaging and storytelling, Sidan Tourism Village has succeeded in exploring its tourism potential and has an online promotional media equipped with storytelling. However, the digital platform owned by Sidan Tourism Village has not yet shown a significant impact on tourist visits. The existence of limitations in digital marketing can be an obstacle in the development of Sidan Tourism Village. In addition, the demand for tourists to stay overnight in the tourism village creates opportunities for the provision of homestays. Based on the situation analysis, there are limited human resources in Sidan Tourism Village in marketing and preparing homestays at this time, creating a need for assistance that aims to improve the ability of local communities in marketing tourism products and managing homestays. This activity is expected to provide benefits in the form of community readiness to market tourism products and manage their homes to be used as homestays with standards in accordance with the tourism industry so as to increase the economic impact of the community directly.

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Journal Info

Abbrev

makardhi

Publisher

Subject

Humanities Economics, Econometrics & Finance Education Social Sciences

Description

Jurnal Pengabdian Kepada Masyarakat MAKARDHI atau disingkat dengan MAKARDHI adalah jurnal yang memuat karya tulis ilmiah yang berkaitan dengan kegiatan pengabdian kepada masyarakat atau pembangunan masyarakat di bidang yang terkait dengan pariwisata. Diterbitkan dua kali dalam setahun pada bulan ...