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All Journal Al-Kharaj: Journal of Islamic Economic and Business Jurnal Pengabdian Kepada Masyarakat MAKARDHI Media Riset Bisnis & Manajemen
Ni Made Eka Mahadewi
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Humanities Economics, Econometrics & Finance Education Social Sciences

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Huup’s Game Changer:Transforming The Way SMEs Do Business Albertus Aryoseto Putranto Jati; Anom Hery Suasapha; I Wayan Sukma Winarya Prabawa; Ni Made Eka Mahadewi; Hanugerah Kristiono Liestiandre; Luh Nyoman Tri Lilasari
Media Riset Bisnis & Manajemen Vol. 24 No. 1 (2024): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i1.21358

Abstract

This research delves into the strategic elements crucial to the success of Small and Medium Enterprises (SMEs) within the digital promotion industry. Focusing on Huup Creative, a Bali-based company, the study explores how effective operational practices, strategic technology adoption, and robust financial planning have enabled the company to overcome resource limitations and thrive in the competitive digital landscape. Through qualitative research, including interviews with industry experts and the company's founder, the study identifies key factors that have contributed to Huup Creative's sustainability. The findings emphasize the importance of integrating technology and optimizing resources to enhance competitiveness and market resilience in the rapidly evolving digital economy. This research offers valuable insights for SMEs seeking sustainable growth in the dynamic business environment.
Memorable Tourist Experience, Perceived Value, and Storytelling in Elopement Weddings at Tibumana Waterfall Ni Made Putri Sherin Natalia; I Putu Utama; Ni Made Eka Mahadewi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8004

Abstract

This study investigates the effect of memorable tourist experiences on storytelling behavior in elopement weddings at Tibumana Waterfall, with perceived value examined as a mediating variable. The research aims to test the hypotheses that memorable tourist experiences positively influence storytelling behavior and that perceived value enhances this relationship. A purposive sampling technique was applied to 140 respondents consisting of couples who had conducted elopement weddings at the destination. Data were collected through structured questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with a two-stage approach. The findings reveal that memorable tourist experiences significantly and positively affect storytelling behavior, while perceived value functions as a complementary mediator, strengthening this relationship. These results highlight the importance of designing wedding experiences that maximize perceived value to stimulate post-visit storytelling. The study contributes to the theoretical development of memorable tourist experience research and offers practical implications for destination branding and marketing strategies, particularly in promoting elopement weddings through authentic visitor storytelling.
Peningkatan Kapasitas Masyarakat Lokal Dalam Pemasaran Produk Wisata Dan Pengelolaan Homestay Di Desa Wisata Sidan Ni Made Tirtawati; Dewa Ayu Made Lily Dianasari; Dewa Ayu Nyoman Aridayanti; Hanugerah Kristiona Liestiandre; Ni Made Eka Mahadewi
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i2.2073

Abstract

Sidan Tourism Village as a tourism village assisted by the Tourism Destination Study Program has shown its existence in the stages of tourism village development. Through the assistance of training on tourism village governance, as well as training on strengthening product packaging and storytelling, Sidan Tourism Village has succeeded in exploring its tourism potential and has an online promotional media equipped with storytelling. However, the digital platform owned by Sidan Tourism Village has not yet shown a significant impact on tourist visits. The existence of limitations in digital marketing can be an obstacle in the development of Sidan Tourism Village. In addition, the demand for tourists to stay overnight in the tourism village creates opportunities for the provision of homestays. Based on the situation analysis, there are limited human resources in Sidan Tourism Village in marketing and preparing homestays at this time, creating a need for assistance that aims to improve the ability of local communities in marketing tourism products and managing homestays. This activity is expected to provide benefits in the form of community readiness to market tourism products and manage their homes to be used as homestays with standards in accordance with the tourism industry so as to increase the economic impact of the community directly.
Co-Authors Albertus Aryoseto Putranto Jati Anom Hery Suasapha Dewa Ayu Made Lily Dianasari Dewa Ayu Nyoman Aridayanti Hanugerah Kristiona Liestiandre I Putu Utama I Wayan Sukma Winarya Prabawa Kristiono Liestiandre, Hanugerah Luh Nyoman Tri Lilasari Ni Made Putri Sherin Natalia Ni Made Tirtawati