PENGEMBANGAN UMKM KULINER SIOMAY DI DESTINASI WISATA TAMAN LASOSO UNTUK MENINGKATKAN EKONOMI LOKAL

Fidya Fidya
Amelia Amelia
Adinda Podung
I Kade Sindya Sanjaya
Dandan Haryono
Suasa Suasa
Nurhayati Hamid

Jurnal Akademik Pengabdian Masyarakat
Vol. 3 No. 6 (2025): November

Lasoso Park has become a new icon in West Palu, where people can enjoy a public space to relax and socialize, with additional features such as a light tower and views of the Gawalise Mountains. Lasoso Park also rents various toy services and many culinary snacks, one of which is siomay. Siomay throughout its development is very popular among the Indonesian people and is easily found in snack places or existing parties. The method used is qualitative research, namely research that does not use mathematical, statistical, or computer models. Opportunities for MSME development in the Lasoso Park location offer various siomay variants such as fillings (eggs, meat, tofu, fried foods) and sauce variants, namely peanut sauce and firecrackers. The development strategy used in this siomay business is a digital marketing strategy and design promotion.