Coastal area have great potential for the development of marine tourism; however, their viability highly depends on environmental quality, particularly water quality. This study aims to analyze the physical and chemical parameters of water quality as indicators of tourism feasibility in the Batu Angus coastal area, Bitung City, North Sulawesi. Data collection was conducted at three representative sampling points using a descriptive quantitative approach, with parameters including temperature, water clarity, pH, salinity, dissolved oxygen (DO), ammonia, and visual observations of waste presence, oil films, and odors. The measurement results show that all parameters are within the seawater quality standards for tourism based on Government Regulation No. 22 of 2021. Temperature ranged from 29.05–29.17 °C, clarity reached up to 9 m, pH ranged from 7.85–8.11, salinity from 32.93–33.28 ppt, DO from 8.47–9.16 mg/L, and ammonia levels were very low (
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