Pelatihan Digital Marketing Berbasis Platform Shopee dalam Menumbuhkan Jiwa Kewirausahaan Mahasiswa

Sofwan, Muhammad
Risdalina, Risdalina
Hayati, Suci
Destrinelli, Destrinelli
Syarif, Ahmad
Indryani, Indryani
Bahera, Bahera

JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM)
Vol 7 No 1 (2026): Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol.7 No 1 (Maret 2026)

This community service program aimed to foster students’ entrepreneurial spirit through digital marketing training based on the Shopee platform in Jambi Province. The underlying problem of this activity was the tendency of students to use digital platforms primarily for consumptive purposes, particularly online shopping, rather than as a medium for entrepreneurship. The method employed in this program was an applicative training approach, which included an introduction to Shopee as an online marketing platform as well as hands-on practice in opening an online store, adding products, and promoting products. The evaluation of the program was conducted using a participant satisfaction questionnaire. The results showed that students provided positive responses to the training activities. Participants perceived the training as relevant to their needs, easy to understand, and beneficial in enhancing their understanding and interest in entrepreneurship. Therefore, Shopee-based digital marketing training was considered effective in fostering students’ entrepreneurial spirit and encouraging the productive use of digital platforms.