Optimizing the Implementation of Total Quality Management at Yamaha Flagship Shop Bandung

Dedi Hadian (Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung)
Aan Hardiyana (Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung)
Senen Machmud (Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung)
Maulana Yusup (Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung)
Anton Tirta Komara (Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung)
Bulan Tati Fitria (Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung)
Robbi Saepul Rahman (Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung)
Kuswanto Kuswanto (Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung)
Muhamad Naufal Maulana Ashari (Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung)
R. Yaka Novizak Kusumah (Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung)
Rizal Abdul Azis Sudjatmiko (Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung)

Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK)
Vol. 3 No. 1 (2026): Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK)

The implementation of this community service project stems from quality improvement issues at the Yamaha Flagship Shop Bandung. Implementing Total Quality Management (TQM) can resolve these specific quality challenges. To investigate this, a team of lecturers and students conducts field research as the primary methodological approach. An optimal TQM framework maintains consistent service and product quality through strict, customer-oriented standardization. Therefore, the team optimizes TQM by focusing on service standardization through digitalization, human resource competency (employee involvement), product/spare part and repair quality control, customer-satisfaction supporting facilities (customer focus), and continuous improvement to successfully elevate the overall service quality at the Yamaha Flagship Shop Bandung.