<![CDATA[High levels of economic activity in the Kedhung Town Square MSME Park area (Ngadirejo Village, Trenggalek Regency) have led to environmental issues, including increased single-use plastic consumption, poor waste sorting practices, and suboptimal eco-friendly behavior among the community. This Community Service (PKM) initiative aims to strengthen community-based eco-friendly behavior by leveraging digital education for MSME operators, area managers, and the general public. The methods employed included outreach sessions, lectures, discussions, hands-on practice, and mentoring on the creation of social media-based environmental educational content. Program effectiveness was evaluated using pre-tests, post-tests, and participant response questionnaires. Results showed an improvement in participant understanding, evidenced by the rise in average scores from 84.77 in the pre-test to 91.69 in the post-test. Furthermore, participants successfully produced digital posters, short videos, and visual content for environmental campaigns and demonstrated active participation in eco-friendly practices—such as reducing single-use plastics, sorting waste, and using social media for environmental education. This program has positively impacted community awareness and participation in community-based environmental management and holds potential as a model for community empowerment through digital education. Thus, digital education has proven to be an effective approach in fostering collective eco-friendly behavior, paving the way for a clean, healthy, and sustainable MSME area.]]>
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