The Impact of Technology Adoption on Productivity, Sales, Performance and Farmer Satisfaction: Evidence From Rose Cultivation in Ngliman Village Indonesia

Wahyu Eka Kiswardani (Telkom University, Surabaya, Indonesia)
N.Azizia Gia Mutiarasari (Telkom University, Surabaya, Indonesia)
Muhammad Farhansyah Mondari (Telkom University, Surabaya, Indonesia)

ARMADA : Jurnal Penelitian Multidisiplin
Vol. 4 No. 8 (2026): ARMADA : Jurnal Penelitian Multidisplin, Agustus 2026

Rose cultivation is an important agricultural sector in Ngliman Village. However, conventional cultivation practices that remain widely adopted have resulted in low productivity, declining sales, and reduced farmer satisfaction. This study aims to analyse the effect of applying cultivation technology on rose productivity, increased sales, and farmer satisfaction. The research employed an experimental method on a 4 × 15 metre plot planted with 60 rose plants. Cultivation technology was implemented to improve plant growth and production yields. Data were collected over six planting cycles and compared with conventional cultivation methods. The results showed a significant increase in productivity following the application of cultivation technology. Increased yields directly contributed to higher sales and greater levels of farmer satisfaction. These findings indicate that integrating technology into rose cultivation can improve farming performance while providing economic benefits for farmers. Furthermore, the application of technology supports more efficient and sustainable cultivation practices. This study demonstrates that the use of technology has the potential to strengthen the competitiveness and sustainability of rose cultivation businesses in Ngliman Village and other areas with similar characteristics.