<![CDATA[The Bina Makmur Livestock Farmers Group (KTT) in Sambirejo Village, Wonosalam District, Jombang Regency has potential in developing dairy processed products, but still faces challenges in business management, bookkeeping, branding, and digital marketing. This community service activity aims to enhance the partners' capacity through an integrated empowerment approach. The method used is participatory empowerment carried out through three stages, namely socialization and Focus Group Discussion (FGD), bookkeeping and business management training, and branding and digital marketing training. The evaluation of the activities was conducted using pre-tests, post-tests, observations, and discussions. The results of the activity show that the program is capable of enhancing participants' understanding of business management and digital marketing. In the branding and digital marketing training, the average score of participants increased from 82.86 in the pre-test to 98.57 in the post-test, or an increase of 15.71 points (18.97%). In addition, participants acquired skills in preparing simple bookkeeping, calculating production costs, determining selling prices, and creating product brand identities. This program demonstrates that an empowerment approach that integrates needs identification, strengthening business governance, as well as branding and digital marketing can sustainably enhance the partners' capacity. The sustainability of the program needs to be supported through continued assistance, strengthening the legality of businesses and products, as well as optimizing digital marketing to enhance the competitiveness of dairy products.]]>
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