Digital Marketing Training and Increasing Human Resource Management Motivation for Bangunjiwo Youth, Bantul Regency

Lusia Tria Hatmanti Hutami (Universitas Sarjanawiyata Tamansiswa)
Didik Subiyanto (Universitas Sarjanawiyata Tamansiswa)
Alfiatul Maulida (Universitas Sarjanawiyata Tamansiswa)
Banun Havifah Cahyo Khosiyono (Universitas Sarjanawiyata Tamansiswa)
Suddin Lada (Universiti Malaysia Sabah)

IMPACTS: International Journal of Empowerment and Community Services
Vol. 2 No. 2 (2024)

Purpose ­ This community service aims to MSMEs actors can implement digital marketing into their businesses, increase literacy and skills through lectures and training on Digital Marketing as a new means of developing MSMEs and motivate the importance of developing the quality of human resources through entrepreneurship. Methods - training and lecturing Result and discussions – The result is a better understanding of digital marketing and strengthening HR motivation. The object is young people in the villages of Sribitan, Bangunjiwo, Kasihan, Bantul. Providing donations to provide space, providing information to participants in community service program activities and providing information on the description/condition of entrepreneurship in the partner environment. Conclusion - The Community Service Program is aimed at people who are interested and are starting a business, but still lack literacy, skills and knowledge about promotion through digital marketing. Thus, product sales to MSMEs are still relatively small and the scope is small. So it will produce new, competitive MSME players who create interesting content to display in their marketing in cyberspace.