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All Journal SEGMEN Jurnal Manajemen dan Bisnis Jurnal Inovasi Bisnis (Inovbiz) Abdimas Dewantara Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal EK dan BI Budimas : Jurnal Pengabdian Masyarakat Among : Jurnal Pengabdian Masyarakat Jurnal Terapan Manajemen dan Bisnis JAPI: Jurnal Akses Pengabdian Indonesia E-Amal: Jurnal Pengabdian Kepada Masyarakat

Lusia Tria Hatmanti Hutami

Universitas Sarjanawiyata Tamansiswa

Author-ID : 3366291

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Nursing Public Health Social Sciences Other

Published : 12 Documents Claim Missing Document

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Pelatihan Bisnis Donat serta Paparan Strategi Pemasaran Digital dan Pengembangan Wirausaha pada Masa Pandemi di Dusun Sendangmulyo Lusia Tria Hatmanti Hutami; Agus Dwi Cahya
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 4, No 1 (2022): BUDIMAS : VOL. 04 NO. 01, 2022
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v4i1.3035

Kegiatan pengabdian kepada Masyarakat ini bertujuan untuk menambahkan pengetahuan kepada pelaku Usaha Kecil Mikro dan Menengah mengenai strategi pemasaran digital dan tips & trik mengembangkan usaha di tengah Pandemi. Pelaksanaan kegiatan pengabdian masyarakat ini melibatkan pelaku UMKM khususnya di Desa Sendangmulyo, Minggir, Sleman, D.I. Yogyakarta. Metode yang dilakukan yaitu dengan ceramah, diskusi dan pendampingan. Materi yang disampaikan pada pengabdian masyarakat ini yaitu strategi pemasaran digital dan tips & trik mengembangkan usaha di tengah Pandemi. Hasil dari kegiatan ini adalah pelaku UMKM di Desa Sendangmulyo memiliki pengetahuan tentang strategi pemasaran digital yang menyeluruh dan tips & trik pengembangan usaha di masa pandemi serta bisa menentukan strategi pemasaran yang tepat dimasa Pandemi.

Analysis of Millennial Purchase Intention Using Modified UTAUT2 in Yogyakarta City Lusia Tria Hatmanti Hutami; Bernadetta Diansepti Maharani
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 1 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i1.1793

The purpose of this study was to analyse the effect of hedonic motivation and online purchasing habits on online purchase intentions and the effect of habitual mediation on hedonic motivation and online purchase intentions by Millennial. The research method used the AMOS path analysis to 400 students at the Universitas Sarjanawiyata Tamansiswa, Yogyakarta. The results showed that all hypotheses were accepted except hedonic motivation towards online purchase intentions, while habitual mediation of hedonic motivation and online purchase intentions was accepted, thus strengthening this mediation relationship. Thus, it can be concluded that Millennial like the online shopping experience because it is considered fun and amusing and can lead to habitual behaviour. The implication for online purchasing application managers should not only prioritize short-term (momentary) relationships but prioritize long-term relationships therefore consumers become accustomed to using the application. The author's recommendation for managers is to always be creative and innovative, such as creating an attractive and profitable membership program. This research is limited to the number and distribution area of the sample and does not specifically refer to a particular application. Suggestions for further research include the impact of social relationships and the facilitating conditions applied to online purchase intentions.

Analyze Modified Extended Information Technology Continuance toward Continuance Intention of Administration Information System Lusia Tria Hatmanti Hutami
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i2.1975

This study emphasizes the importance of the role of technology in the form of information systems in an educational service institution by using an information system application that is used by the academic community on a daily basis. The purpose of this study is to analyze post-usage usefulness and facilitating conditions through or not through satisfaction to achieve continuance intention related to Administrative Information Systems (SIA) at the Faculty of Economics, Universitas Sarjanawiyata Tamansiswa, Yogyakarta. This study uses a modification of the Extended Information Technology Continuance (ITC). This study uses AMOS 22 path analysis and a total sample of 343 students in accounting and management programs. The results showed that all hypotheses were accepted except for the direct effect of facilitating conditions toward continuance intention. These results strengthen the impact of satisfaction on continuance intention regarding the practice of using technology. The implication of the results indicates that the use of available information system applications, although satisfactory, must still be monitored and developed in order to ensure continued user satisfaction.

Perencanaan Keuangan, Strategi Pemasaran Digital Dan Tutorial Pembuatan Donat Ubi Jalar di Dusun Siyono Kulon Lusia Tria Hatmanti Hutami; Johannes Maysan Damanik; Herman Setiawan; Jihan Lestari
Among : Jurnal Pengabdian Masyarakat Vol 3, No 2 (2021)
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/ajpm.v3i2.1556

Lebih dari 1 tahun Covid 19 mewabah di dunia yang mengakibatkan banyak sekali perubahan mulai dari bidang kesehatan sampai bidang ekonomi. Salah satunya berdampak di Dusun Siyono Kulon Desa Logandeng, masyarakat disana juga terdampak akibat adanya pandemi. Dusun dengan luas wilayah 30.000 Meter, jumlah penduduk 535, 160 kartu keluarga (KK). Pelaksanaan kegiatan pengabdian masyarakat ini melibatkan seluruh warga desa Logandeng di Dusun Siyono Kulon, Gunungkidul, Yogyakarta. Mayoritas penduduk bermata pencaharian petani ini mengeluhkan adanya kesulitan dalam menjual hasil panen mereka. Selain itu penduduk setempat juga kurang memahami pemasaran secara digital serta pengelolaan keuangan dengan baik dan benar. Tujuan kegiatan ini yaitu menjelaskan mengenai strategi pemasaran digital dan perencanaan keuangan. Metode yang dilakukan yaitu dengan ceramah, diskusi dan pendampingan melalui YouTube dan grup sosial media. Materi yang disampaikan pada pengabdian masyarakat ini yaitu strategi pemasaran digital dan perencanaan keuangan. Hasil dari kegiatan ini adalah strategi pemasaran digital dan perencanaan keuangan yang menyeluruh oleh peserta.

Pelatihan Kewirausahaan Pembuatan dan Promosi Digital Marketing Batik Jenggolo Jajuk Herawati; Lusia Tria Hatmanti Hutami; Pristin Prima Sari
ABDIMAS DEWANTARA Vol 2 No 1 (2019)
Publisher : Universitas Sarjanawiyata Tamansiswa

Community service activity is related to Training of Entrepreneurship Making and Promotion Digital Marketing Batik To Women Fostering Family Welfare (PKK). The purpose of this activity is to introduce entrepreneurship and digital marketing of handmade batik to the women PKK Pandeyan Numbers. In addition, PKK women can follow up to have store of batik from their production. The venue is located at RW 04 Pandeyan Hall. The activity targets are women PKK Kalangan Pandeyan. The implementation followed by cooperation with Sanggar Batik Jenggolo as a speech how to make batik. Training methods are studying, discussions and practices. Training activities include entrepreneurship, promotion, product decisions and branding, digital marketing and making batik. The result of this activity is handkerchief batik.Keyword: Entrepreneurship, Digital Marketing, Batik Tulis

PENGARUH PROMOTION, PRICE PERCEPTION DAN EXPERIENCE TERHADAP CUSTOMER LOYALTY DENGAN SATISFACTION DAN TRUST SEBAGAI VARIABEL INTERVENING Masytohannum Nasution; Ida Bagus Nyoman Udayana; Lusia Tria Hatmanti Hutami
SEGMEN: Jurnal Manajemen dan Bisnis Vol 18, No 2 (2022): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v18i2.6842

This study aims to examine the "Effect of Promotion, Price Perception and Experience on Loyalty with Satisfaction and Trust as Intervening Variables".The sample of this study was 140 Shopee users in Yogyakarta using questionnaires which were distributed using purposive sampling technique. The research results show (1) there is a positive and significant effect of promotion on satisfaction, (2) there is a positive and significant effect of price perception on satisfaction, (3) there is a positive and significant effect of experience on trust, (4) there is a positive and significant effect on satisfaction with loyalty, (5) There is a positive and significant effect of trust on loyalty, (6) there is a positive and significant influence of promotion on loyalty through satisfaction, (7) there is a positive and significant effect on perception towards loyalty through satisfaction, and (8) there is a positive and significant influence of experience on loyalty through trust from Shopee users in Yogyakarta.Keywords : Promotion, Price Perception, Experience, Satisfaction, Trust, Customer Loyalty

Modified Value-Based Adoption Model (VAM) in Paid Entertainment Mobile Apps in Yogyakarta Lusia Tria Hatmanti Hutami; Bernadetta Diansepti Maharani
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 1 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i1.2375

After the outbreak of COVID-19, there was an increase in the download of mobile applications because at that time there were regulations that required people to stay at home and maintain social distance. This has made changes to the lifestyle of consumers, some of them are no longer satisfied using the application alone but voluntarily pay to enjoy more offers in the application. We used a modified VAM to explain the intention of adoption through a benefit-sacrifice approach. Therefore, the purpose of this study is to determine the factors that influence adoption intention through the perceived value. This research uses path analysis method on 100 paid mobile entertainment application users in Yogyakarta. The results indicate that the enjoyment and perceived fee are proven to affect the perceived value and the perceived value has a significant effect on the intention of consumer adoption in the use of paid mobile applications.After the outbreak of COVID-19, there was an increase in the download of mobile applications because at that time there were regulations that required people to stay at home and maintain social distance. This has made changes to the lifestyle of consumers, some of them are no longer satisfied using the application alone but voluntarily pay to enjoy more offers in the application. We used a modified VAM to explain the intention of adoption through a benefit-sacrifice approach. Therefore, the purpose of this study is to determine the factors that influence adoption intention through the perceived value. This research uses path analysis method on 100 paid mobile entertainment application users in Yogyakarta. The results indicate that the enjoyment and perceived fee are proven to affect the perceived value and the perceived value has a significant effect on the intention of consumer adoption in the use of paid mobile applications.

Pengaruh Kualitas Makanan, Store Atmosphere terhadap Loyalitas Konsumen dengan Kepuasan Konsumen sebagai Variabel Intervening Anang Kurniawan; Ambar Lukitaningsih; Lusia Tria Hatmanti Hutami
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 1 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

This study aims to test whether there is an influence on food quality, store atmosphere on consumer loyalty Mie Gacoan Yogyakarta by mediating by consumer satisfaction. The study used quantitative research methods with questionnaires as data collection techniques. The sample in this study amounted to 100 respondents taken using non probability sampling techniques with a type of sampling, namely purposive sampling. The data obtained is then analyzed using the outer model test, the inner model test and the hypothesis test (t test). The data analysis process is assisted by smart PLS 3 for windows applications. The results showed 1) Variables in food quality and store atmosphere each had a positive and significant effect on consumer satisfaction. 2) Consumer satisfaction variables have a positive effect on consumer loyalty. 3) Consumer satisfaction variables have a positive and significant effect on consumer loyalty. 4) Store atmosphere variables have no effect on consumer loyalty. 5) Food quality variables have a positive and significant effect on consumer loyalty with consumer satisfaction as an intervening variable. 6) Store atmosphere variables have a positive and significant effect on consumer loyalty with consumer satisfaction as intervening variable. Keywords: Food Quality; Store Atmosphere; Consumer Satisfaction; Consumer Loyalty; Mie Gacoan

MOTIVASI WIRAUSAHA DAN PELATIHAN PENGANGGARAN SERTA PEMBUKUAN PADA IBU-IBU PKK PEDUKUHAN WONOCATUR Putri Dwi Cahyani; Bernadetta Diansepti Maharani; Lusia Tria Hatmanti Hutami
JAPI (Jurnal Akses Pengabdian Indonesia) Vol 4, No 2 (2019)
Publisher : Universitas Tribhuwana Tunggadewi

Mitra kegiatan Pengabdian Masyarakat ini adalah ibu-ibu PKK dari pedukuhan Wonocatur, Banguntapan, Bantul. Sebagian besar dari mereka adalah ibu-ibu PKK ini adalah ibu rumah tangga dengan tingkat pendapatan yang relatif masih rendah ditambah lagi tingkat pendidikan mereka masih rendah pula. Namun, perkumpulan PKK ini sebenarnya memiliki berbagai macam kegiatan usaha UMKM seperti batik jumputan, kerajinan tangan dan sebagainya walaupun masih belum dikelola dengan lebih baik lagi. Dengan demikian terdapat peluang kerja untuk memperbaiki kondisi ekonomi keluarga di pedukuhan Wonocatur, Banguntapan, Bantul. Permasalahannya adalah kesadaran akan berwirausaha yang masih belum stabil (dapat berhenti kerja secara tiba-tiba), sistem penganggaran (keuangan) dan sistem pembukuan yang masih belum baik. Strategi maupun metode yang dilakukan dalam ABDIMAS ini adalah presentasi motivasi berwirausaha dan pelatihan pengganggaran serta pembukuan. Hasil yang diperoleh adalah materi beserta pemahaman dan pelatihan sistem penganggaran (keuangan) dan sistem pembukuan untuk mendukung berbagai macam kegiatan usaha UMKM yang dimiliki ibu-ibu PKK dari pedukuhan Wonocatur, Banguntapan Bantul.

THE EFFECT OF RELATIONAL SATISFACTION AND SERVICE SATISFACTION ON CUSTOMER LOYALTY WITH COMMITMENT AS A MEDIATING VARIABLE (CASE STUDY: JNE SERVICE USER IN YOGYAKARTA CITY) IBN Udayana; Lusia Tria Hatmanti Hutami; feri irawan
JURNAL TERAPAN MANAJEMEN DAN BISNIS Vol 9, No 2 (2023): VOLUME 9 NUMBER 2 (2023)
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jtmb.v9i2.3367

AbstractThis research was conducted with the aim of identifying and analyzing consumer interest in the use of JNE service delivery services. with several related variables in this study are relatioal satisfaction, servive satisfaction, consumer loyalty as a bound variable and commitment variable as a mediation variable. the population in this study used 123 respondents who used JNE services with 123 samels used for the study and with data collection was carried out using the google form questionnaire dissemination method. The results of this study are that relational satisfaction has a positive effect on loyalty; service satisfaction has a positive effect on loyalty; relational satisfaction, service satisfaction has a positive effect on commitment; and commitment as a mediation has a positive effect on customer loyalty.

Co-Authors Adelia Rantika Sari Agus Dwi Cahya Ambar Lukitaningsih Anang Kurniawan Ari Widya Utami Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Desy Tri Inayah feri irawan Herman Setiawan Ida Bagus Nyoman Udayana Jajuk Herawati Jihan Lestari Johannes Maysan Damanik Masytohannum Nasution Pipit Ardianti Pristin Prima Sari Putri Dwi Cahyani

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