This study was motivated by the low literacy and numeracy skills of elementary school students in Medan, where approximately 35% of students have not met the minimum literacy standards. Additionally, the numeracy skills of fourth-grade students at SDN 064960 Medan Polonia remain at a low to moderate level. One of the contributing factors is the inadequate use of appropriate learning media. Therefore, this study aims to analyze the impact of Flipbook media on the literacy skills of second-grade students at UPT SD Negeri 060938 Medan Johor and Dakota media on the numeracy skills of fourth-grade students at SDN 064960 Medan Polonia. This research employs a quantitative quasi-experimental method with a pretest-posttest control group design, involving 40 second-grade students and 58 fourth-grade students. The results indicate a significant improvement after using learning media. In the literacy study, the posttest average score increased from 50 to 60.5 in the control class and from 48 to 85.5 in the experimental class.
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