<![CDATA[The advancement of information and communication technology has profoundly altered numerous facets of society, particularly in education. Institutions of higher education have significantly profited from these improvements, especially in improving services and facilities for students, prospective students, and the public. The public requires broad understanding involving campus conditions and circumstances to enhance their advertising and recognition activities for broader acknowledgment. Therefore, suitable digital media are required to deliver comprehensive and informative campus information. The utilization of virtual reality (VR) technology for virtual campus tours is an increasingly popular innovation, enabling visitors to explore the campus and feel its ambiance without physical presence. Nonetheless, numerous organizations have difficulties in developing genuinely interactive and immersive virtual tour experiences. This research is to investigate the application of A-Frame in developing a web-based campus tour to improve user engagement and immersion. The employed research methodology is research and development (RD) utilizing a Waterfall development model that are include: requirements analysis, system design, implementation and development, and evaluation and improvement. Sampling for functional testing is involved 100 secondary school’s students in Jawa Barat. The findings indicate that employing A-Frame for developing a campus online tour can yield a gratifying, interactive, and immersive experience. Furthermore, functional and security assessments demonstrate that the system operates effectively and is secure for use. System assessment and enhancements are conducted in response to user feedback to guarantee the system's relevance and alignment with user requirements. This research offers a viable method for enhancing the engagement and immersion of campus tours, serving as a reference for other educational institutions in the adoption of VR technology]]>
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