Jurnal Bisnis Digital
Vol. 4 No. 2 (2025): DESEMBER

The Influence of Social Media on Generation Z's Communication Style and Content Development Strategies

Ina Novianty (Universitas Ibn Khaldun Bogor)
Maulana Farid Fatin (Universitas Ibn Khaldun Bogor)
Akbar Supia Dirja (Universitas Ibn Khaldun Bogor)
Anisa Nur Ramadhani (Universitas Ibn Khaldun Bogor)
Muhammad Rafi (Universitas Ibn Khaldun Bogor)



Article Info

Publish Date
10 Sep 2026

Abstract

Digital transformation is a strategic step for small-scale business units, including student business units, in improving operational efficiency and the quality of administrative governance. This study aims to analyze the application of digital transformation in the Business Stall of Business (SOB) Faculty of Economics and Business, Ibn Khaldun University (FEB UIKA) Bogor through the adoption of cloud computing technology with a case study of the use of Google Drive. This study uses a quantitative approach with an explanatory research method to test the influence between variables based on the causal relationship formulated in the research model. Data collection was carried out through the distribution of questionnaires to members of the Stall of Business Business Unit who are members of the Economic Creative team, focusing on the data management process and coordination between divisions before and after the implementation of Google Drive. The results of the study show that the migration from manual data management systems to cloud-based systems has a significant positive impact. The implementation of Google Drive is able to improve data accessibility, strengthen document security, and increase the efficiency of real-time team collaboration. In addition, the use of Google Drive has been proven to minimize the risk of data loss and speed up the coordination process between divisions. This study concludes that the use of simple cloud computing technology, such as Google Drive, is an effective solution for campus business units in supporting digital transformation and creating more professional and integrated administrative governance.

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Journal Info

Abbrev

bidik

Publisher

Subject

Computer Science & IT Economics, Econometrics & Finance Education

Description

J BIDIK (Jurnal Bisnis Digital) : Digital Business Journal Is a scientific journal in the field of information technology and digital business which contains scientific literature on pure and applied research in the field of information technology and public reviews on the development of theory, ...