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All Journal Jurnal Bisnis Digital
Anisa Nur Ramadhani
Universitas Ibn Khaldun Bogor
Computer Science & IT Economics, Econometrics & Finance Education

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International Marketing Strategies On Sales Volume Through Tariff And Quota Policies Asti Marlina; Yola Tirta Nurfajriya; Anisa Nur Ramadhani
J BIDIK (Jurnal Bisnis Digital) Vol. 2 No. 1 (2023): JUNI
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jbidik.v2i1.666

Abstract

Companies can optimize their sales volume in international markets by using these strategies. Implementing an international marketing strategy that includes tariff and quota policies can provide a significant competitive advantage. Managing tariffs wisely, utilising quotas efficiently, and integrating a global marketing strategy are important steps in achieving sales volume growth in international markets. Flexibility and adaptability to market and policy changes are essential to the success of this strategy. Companies must remain proactive in monitoring global market conditions, updating their strategies, and being responsive to changes in government policies
The Influence of Social Media on Generation Z's Communication Style and Content Development Strategies Ina Novianty; Maulana Farid Fatin; Akbar Supia Dirja; Anisa Nur Ramadhani; Muhammad Rafi
J BIDIK (Jurnal Bisnis Digital) Vol. 4 No. 2 (2025): DESEMBER
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jbidik.v4i2.2363

Abstract

Digital transformation is a strategic step for small-scale business units, including student business units, in improving operational efficiency and the quality of administrative governance. This study aims to analyze the application of digital transformation in the Business Stall of Business (SOB) Faculty of Economics and Business, Ibn Khaldun University (FEB UIKA) Bogor through the adoption of cloud computing technology with a case study of the use of Google Drive. This study uses a quantitative approach with an explanatory research method to test the influence between variables based on the causal relationship formulated in the research model. Data collection was carried out through the distribution of questionnaires to members of the Stall of Business Business Unit who are members of the Economic Creative team, focusing on the data management process and coordination between divisions before and after the implementation of Google Drive. The results of the study show that the migration from manual data management systems to cloud-based systems has a significant positive impact. The implementation of Google Drive is able to improve data accessibility, strengthen document security, and increase the efficiency of real-time team collaboration. In addition, the use of Google Drive has been proven to minimize the risk of data loss and speed up the coordination process between divisions. This study concludes that the use of simple cloud computing technology, such as Google Drive, is an effective solution for campus business units in supporting digital transformation and creating more professional and integrated administrative governance.
Analysis of Sleep Quality and Academic Productivity Level of College Students in the Work from Anywhere Era Asti Marlina; Anisa Nur Ramadhani; Ocha Nurfitriya; Fadhil Suprayitna; Muhammad Rafi
J BIDIK (Jurnal Bisnis Digital) Vol. 3 No. 2 (2024): DESEMBER
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jbidik.v3i2.2477

Abstract

This study aims to analyze the influence of sleep quality on student academic productivity in the Work From Anywhere (WFA) era. Break time management is a major factor in increasing learning flexibility to determine academic success. The research method used is quantitative with the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach to test measurement and structural models. The results showed a significant positive relationship between sleep quality and academic productivity with a path coefficient value of 0.44. The model evaluation showed a high Composite Reliability value of 0.937 for sleep quality and 0.817 for productivity, as well as the fulfillment of convergent and discriminant validity. These findings indicate that any improvement in the quality of breaks contributes linearly to an increase in academic efficiency. The conclusion of this study emphasizes that in the midst of a flexible learning system, self-regulation in maintaining sleep quality is the main foundation for students to maintain concentration and academic performance. Universities are advised to provide education on sleep management to mitigate the negative impact of digital lifestyles in the WFA era.
Co-Authors Akbar Supia Dirja Asti Marlina Fadhil Suprayitna Ina Novianty Maulana Farid Fatin Muhammad Rafi Ocha Nurfitriya Yola Tirta Nurfajriya